Rob Glasser
11-20-07, 12:40 PM
THE WEATHER CHANNEL® AND DISH NETWORK® LAUNCH EASIER-THAN-EVER ACCESS TO WEATHER INFORMATION
ATLANTA and ENGLEWOOD, Colo. – November 20, 2007 – What are the chances for rain tomorrow? Will it be a good weekend for hitting the slopes? Subscribers to EchoStar Communications Corporation’s (NASDAQ: DISH) DISH Network® satellite TV service will now have another convenient way to get answers to these and other weather-related questions thanks to an enhancement to the existing interactive television (iTV) program offered by The Weather Channel® and DISH Network.
Effective immediately, DISH Network subscribers watching The Weather Channel on channel 214 will have ongoing access to extensive local and national weather information including current conditions, Doppler radar, and 24-hour and five-day forecasts. The interactive service also allows viewers to access weather all across the country and save up to five favorite markets for convenient access to areas of personal interest. Viewers can access this information by clicking the “Select” button on their remote whenever they see the interactive icon in the upper left corner of their TV screen.
Previously, viewers could only access this interactive feature through DishHOME channel 100. When this feature was launched on DishHOME in May 2007, it marked the first time that any satellite TV subscriber could obtain weather information on their TV at the click of a button.
“The innovative ITV application for local weather for DISH Network customers enables The Weather Channel to provide viewers with truly personalized weather forecasts that give customized, targeted information to help them plan their day. And now it’s become even easier and faster to obtain,” said Becky Powhatan, executive vice president, distribution and business affairs, The Weather Channel.
“EchoStar is a company founded on innovation and as a leader in interactive television functionality, we are pleased to announce, in partnership with The Weather Channel, that we are making it easier for our valued customers to get the weather information they want, when they want it,” said Michael Kelly, executive vice president of Interactive Applications for EchoStar.
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About The Weather Channel
The Weather Channel, based in Atlanta, is the nation's premier provider of weather information and reaches over 96 million TV households in the U.S. Also offered by The Weather Channel is The Weather Channel HD and Weatherscan, an all-local, 24-hour network that is in front of over 23 million households. The Weather Channel’s Web site, weather.com, ranks among the top 10 of all Web sites according to Nielsen//NetRatings. In addition, The Weather Channel provides weather information through The Weather Channel Radio Network, The Weather Channel Newspaper Service, and emerging technologies with services for broadband and interactive TV (ITV) applications.
About EchoStar Communications Corporation
EchoStar Communications Corporation (Nasdaq: DISH) has been a leader for more than 27 years in satellite TV equipment sales and support worldwide. The Company’s DISH Network® provides more than 13.695 million satellite TV customers with industry-leading customer satisfaction which has surpassed major cable companies for seven years running. DISH Network customers also enjoy access to a premier line of award-winning Digital Video Recorders (DVRs), hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, a free upgrade to the best HD DVR in the industry, and six months free of DishHD. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.echostar.com or call 1-800-333-DISH (3474) for more information.
About DISH Network iTV
DISH Network offers the best iTV services in the U.S. with an interactive menu that includes more than 40 different virtual and enhanced channels including The Weather Channel Interactive Weather Application, CNN Enhanced, and Showtime Interactive. DISH Network has the most iTV enabled set top boxes with more than 12 million households. DISH Network subscribers can launch any iTV application by going to DishHOME channel 100, choosing a category, and selecting any of the available iTV applications.
ATLANTA and ENGLEWOOD, Colo. – November 20, 2007 – What are the chances for rain tomorrow? Will it be a good weekend for hitting the slopes? Subscribers to EchoStar Communications Corporation’s (NASDAQ: DISH) DISH Network® satellite TV service will now have another convenient way to get answers to these and other weather-related questions thanks to an enhancement to the existing interactive television (iTV) program offered by The Weather Channel® and DISH Network.
Effective immediately, DISH Network subscribers watching The Weather Channel on channel 214 will have ongoing access to extensive local and national weather information including current conditions, Doppler radar, and 24-hour and five-day forecasts. The interactive service also allows viewers to access weather all across the country and save up to five favorite markets for convenient access to areas of personal interest. Viewers can access this information by clicking the “Select” button on their remote whenever they see the interactive icon in the upper left corner of their TV screen.
Previously, viewers could only access this interactive feature through DishHOME channel 100. When this feature was launched on DishHOME in May 2007, it marked the first time that any satellite TV subscriber could obtain weather information on their TV at the click of a button.
“The innovative ITV application for local weather for DISH Network customers enables The Weather Channel to provide viewers with truly personalized weather forecasts that give customized, targeted information to help them plan their day. And now it’s become even easier and faster to obtain,” said Becky Powhatan, executive vice president, distribution and business affairs, The Weather Channel.
“EchoStar is a company founded on innovation and as a leader in interactive television functionality, we are pleased to announce, in partnership with The Weather Channel, that we are making it easier for our valued customers to get the weather information they want, when they want it,” said Michael Kelly, executive vice president of Interactive Applications for EchoStar.
# # #
About The Weather Channel
The Weather Channel, based in Atlanta, is the nation's premier provider of weather information and reaches over 96 million TV households in the U.S. Also offered by The Weather Channel is The Weather Channel HD and Weatherscan, an all-local, 24-hour network that is in front of over 23 million households. The Weather Channel’s Web site, weather.com, ranks among the top 10 of all Web sites according to Nielsen//NetRatings. In addition, The Weather Channel provides weather information through The Weather Channel Radio Network, The Weather Channel Newspaper Service, and emerging technologies with services for broadband and interactive TV (ITV) applications.
About EchoStar Communications Corporation
EchoStar Communications Corporation (Nasdaq: DISH) has been a leader for more than 27 years in satellite TV equipment sales and support worldwide. The Company’s DISH Network® provides more than 13.695 million satellite TV customers with industry-leading customer satisfaction which has surpassed major cable companies for seven years running. DISH Network customers also enjoy access to a premier line of award-winning Digital Video Recorders (DVRs), hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, a free upgrade to the best HD DVR in the industry, and six months free of DishHD. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.echostar.com or call 1-800-333-DISH (3474) for more information.
About DISH Network iTV
DISH Network offers the best iTV services in the U.S. with an interactive menu that includes more than 40 different virtual and enhanced channels including The Weather Channel Interactive Weather Application, CNN Enhanced, and Showtime Interactive. DISH Network has the most iTV enabled set top boxes with more than 12 million households. DISH Network subscribers can launch any iTV application by going to DishHOME channel 100, choosing a category, and selecting any of the available iTV applications.