Brett
01-14-03, 10:32 PM
I was looking at broadcasting & cable yearbooks from 2001 and 2002-2003 season and noticed many DMAs added or lost a county. Many to most of the counties that switched had very small number of TV HH.
For a big market, it was almost non-noticeable. Some big markets including Dallas and Baltimore lost counties, but as most of the markets (practically every TV market gained homes) the loss of few outlying counties was no big deal. When the small DMA adds or loses a county though its a big deal.
Have any BIG counties (with big populations, significant number of TV HH) changed DMAs? I suspect an example could be Ocean County, NJ that has a good 200,000 TV HH and more (dont have exact number in front of me). The Southern and Western parts of the county identify with Philly more than NYC, and Philly stations are carried on cable throughout the county with NY stations. I seriously doubt Philly would ever claim this county from New York, but its a county that gets influence from Philly, Atlantic City and Trenton regions, not just New York and Monmouth regions.
Do DirecTV and Dish Network have to stick with one Nielsen DMA guide from a specific year, or can they switch editions (from 1999 to 2000 to 2001) etc. in order to get the most favorable # of counties possible per market? Some DMAs gained a county and lost a county at the same time. If it was common, could the DBS providers maximize the possible number of counties using more than 1 edition?
Dorcester County in Maryland moved from Baltimore to Salisbury DMA. However, DirecTV still can sell Baltimore locals in Dorcester County it seems.
For Baltimore, they lost a county but they still gained homes from within their core market area, so the loss of Dorcester was almost not noticed. Cable carriage remains the same with no changes. But Salisbury moved from rank of DMA #160 to #150ish range.
Wheeling market lost Guerney County, OH to Columbus!!! How is this possible? Looking at the maps, the county is in between Wheeling/Steubenville and Zanesville. Anyways, although Columbus hardly benefited from this gain, Wheeling went down to 150 rank, so Salisbury and Wheeling from a distance of 20 ranks moved in as neighbors, DMA #150 and DMA #151.
For a big market, it was almost non-noticeable. Some big markets including Dallas and Baltimore lost counties, but as most of the markets (practically every TV market gained homes) the loss of few outlying counties was no big deal. When the small DMA adds or loses a county though its a big deal.
Have any BIG counties (with big populations, significant number of TV HH) changed DMAs? I suspect an example could be Ocean County, NJ that has a good 200,000 TV HH and more (dont have exact number in front of me). The Southern and Western parts of the county identify with Philly more than NYC, and Philly stations are carried on cable throughout the county with NY stations. I seriously doubt Philly would ever claim this county from New York, but its a county that gets influence from Philly, Atlantic City and Trenton regions, not just New York and Monmouth regions.
Do DirecTV and Dish Network have to stick with one Nielsen DMA guide from a specific year, or can they switch editions (from 1999 to 2000 to 2001) etc. in order to get the most favorable # of counties possible per market? Some DMAs gained a county and lost a county at the same time. If it was common, could the DBS providers maximize the possible number of counties using more than 1 edition?
Dorcester County in Maryland moved from Baltimore to Salisbury DMA. However, DirecTV still can sell Baltimore locals in Dorcester County it seems.
For Baltimore, they lost a county but they still gained homes from within their core market area, so the loss of Dorcester was almost not noticed. Cable carriage remains the same with no changes. But Salisbury moved from rank of DMA #160 to #150ish range.
Wheeling market lost Guerney County, OH to Columbus!!! How is this possible? Looking at the maps, the county is in between Wheeling/Steubenville and Zanesville. Anyways, although Columbus hardly benefited from this gain, Wheeling went down to 150 rank, so Salisbury and Wheeling from a distance of 20 ranks moved in as neighbors, DMA #150 and DMA #151.