02-01-02, 05:46 AM
Research conducted by Knowledge Networks/Statistical Research (KN/SRI) finds that the relationship between computers, the Internet and television is one of parallel growth, not mutual exclusion.
Data from a recent report shows that households with multiple PCs or Internet access are more likely to rent VHS tapes and DVDs, buy pay-per-view programming and pay $50 or more per month for cable or satellite TV service.
The new report shows that, compared to those with no computers, homes with two or more PCs are about twice as likely to have rented a VHS tape in the past month (64 percent versus 34 percent) and to be paying $50 or more per month for cable or satellite TV services (31 percent versus 15 percent).
In addition, past-month pay-per-view purchasing is more than three times higher in multiple-PC homes (14 percent versus 4 percent).
Similarly, homes with on-line access are 50 percent more likely to have rented a VHS tape in the past month (57 percent versus 37 percent) than non-Internet homes, and they are nearly twice as likely to be paying premium prices for cable service (25 percent versus 15 percent).
From SkyRetailer (http://www.skyretailer.com) (Used with permission)
Data from a recent report shows that households with multiple PCs or Internet access are more likely to rent VHS tapes and DVDs, buy pay-per-view programming and pay $50 or more per month for cable or satellite TV service.
The new report shows that, compared to those with no computers, homes with two or more PCs are about twice as likely to have rented a VHS tape in the past month (64 percent versus 34 percent) and to be paying $50 or more per month for cable or satellite TV services (31 percent versus 15 percent).
In addition, past-month pay-per-view purchasing is more than three times higher in multiple-PC homes (14 percent versus 4 percent).
Similarly, homes with on-line access are 50 percent more likely to have rented a VHS tape in the past month (57 percent versus 37 percent) than non-Internet homes, and they are nearly twice as likely to be paying premium prices for cable service (25 percent versus 15 percent).
From SkyRetailer (http://www.skyretailer.com) (Used with permission)