John Corn
01-21-03, 01:20 PM
Will sporting events adventually outprice themselves?
Average ticket prices for each of the "big four" U.S. sports (as of 2002):
NFL - $50.02
NBA - $43.65
NHL - $41.56
MLB - $18.30
Source: Team Marketing Report (http://www.teammarketing.com/article_details.cfm?article_id=68)
The same site gives the Fan Cost Index (FCI), defined as "the price of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4) regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least-expensive, adult-size caps", for each league:
NFL - $290.41
NBA - $254.86
NHL - $240.43
MLB - $145.26
You can also find the average ticket prices for individual teams in each league (See here (http://www.teammarketing.com/fci.cfm) ).
I don't think sports will ever out price themselves, unless the owners fail to recongize what the demand for their tickets are. Just because I don't have $100 for a ticket to a football game doesn't mean somebody else doesn't. But I'm not so sure that the annual increase in ticket prices is going to continue. During the 90s big business was booming under the bull economy. Now that the economy is slowing down I don't think there will be as many people who will be willing to fork out $100 for a football ticket.
Average ticket prices for each of the "big four" U.S. sports (as of 2002):
NFL - $50.02
NBA - $43.65
NHL - $41.56
MLB - $18.30
Source: Team Marketing Report (http://www.teammarketing.com/article_details.cfm?article_id=68)
The same site gives the Fan Cost Index (FCI), defined as "the price of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4) regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least-expensive, adult-size caps", for each league:
NFL - $290.41
NBA - $254.86
NHL - $240.43
MLB - $145.26
You can also find the average ticket prices for individual teams in each league (See here (http://www.teammarketing.com/fci.cfm) ).
I don't think sports will ever out price themselves, unless the owners fail to recongize what the demand for their tickets are. Just because I don't have $100 for a ticket to a football game doesn't mean somebody else doesn't. But I'm not so sure that the annual increase in ticket prices is going to continue. During the 90s big business was booming under the bull economy. Now that the economy is slowing down I don't think there will be as many people who will be willing to fork out $100 for a football ticket.