DISH Takes to the Skies with Song

[Steve Mehs]

Song, Delta Airlines' latest effort at low-cost air travel, is working with EchoStar to deliver in-flight entertainment to passengers aboard the new air carrier.

Song is partnering with Matsu****a Avionics Systems and EchoStar to deliver DISH Network satellite TV service to its planes. The service will include personal video monitors at every seat with "touch screen" technology.

In addition to satellite TV, the service includes pay-per-view programming available on demand, games, audio feeds that allow passengers to pick music, and connecting gate information broadcast directly to the in-seat video monitors.

EchoStar's partnership with Delta and Song follows DirecTV's effort with JetBlue and Frontier Airlines. Both of those air carriers use DirecTV's service to deliver programming to its customers.


From SkyReport (http://www.skyreport.com/skyreport/jan2003/013003.shtm#three) (Used with Permission)

[Cyclone]

How come the low-cost Song Airlines is getting DishTV at every seat, but regular Delta isn't? I guess this makes sense to someone.

[Lyle_JP]

Song airlines is directly targeting jetBlue's customer base. It's the sort of thing that makes sense to marketers, I guess.

[dbronstein]

And wouldn't it make more sense for Delta to run the entire airline as "low-cost" instead of just creating a subsidiary to try to offset the losses of the main airline?

[raj2001]

Originally posted by Lyle_JP
Song airlines is directly targeting jetBlue's customer base. It's the sort of thing that makes sense to marketers, I guess.

Imitation is the sincerest form of flattery.

Oh well, at least when I fly with song I can earn some SkyMiles.