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View Full Version : Consumer Awareness of DTV transition grows


Geronimo
03-25-08, 09:22 AM
http://seekingalpha.com/article/69830-over-the-air-broadcasting-is-alive-and-well?source=yahoo


FYI.

FTA Michael
03-25-08, 11:35 AM
The article (blog entry?) says that according to a survey done by public TV stations:

* 76.4% of consumers are aware of the upcoming digital switchover
* Of OTA households, about 62% will buy a converter, 10% will go cable

The page also says that the transition will benefit new networks (such as RTN) designed for OTA subcarriers and big box stores selling converters and digital TVs.