Mark Holtz
03-02-03, 11:18 AM
From Yahoo/AP (http://story.news.yahoo.com/news?tmpl=story&ncid=529&e=5&cid=529&u=/ap/20030302/ap_en_tv/ap_on_tv_acronyms):
Marketing Turns Networks Into Acronyms
The Learning Channel, American Movie Classics and Black Entertainment Television would all like to dispense with the formality.
Get familiar. Call us TLC, AMC, BET. Pull up a chair and settle in awhile.
When a television network sets aside its name in favor of an acronym, there's usually an interesting marketing tale behind it, or a conscious effort to distance itself from the name's connotations. That's true in each of these cases.
Full Story Here (http://story.news.yahoo.com/news?tmpl=story&ncid=529&e=5&cid=529&u=/ap/20030302/ap_en_tv/ap_on_tv_acronyms)
Marketing Turns Networks Into Acronyms
The Learning Channel, American Movie Classics and Black Entertainment Television would all like to dispense with the formality.
Get familiar. Call us TLC, AMC, BET. Pull up a chair and settle in awhile.
When a television network sets aside its name in favor of an acronym, there's usually an interesting marketing tale behind it, or a conscious effort to distance itself from the name's connotations. That's true in each of these cases.
Full Story Here (http://story.news.yahoo.com/news?tmpl=story&ncid=529&e=5&cid=529&u=/ap/20030302/ap_en_tv/ap_on_tv_acronyms)