Eurocinema to Launch on DirecTV

[totoros]

http://www.broadcastingcable.com/article/CA6582695.html?industryid=47174

Eurocinema, an on-demand network devoted to bringing European and international film to North American audiences, will debut Aug. 1 on DirecTV’s on-demand platform due to a partnership with the company.

[LarryFlowers]

I might be wrong here, but Eurocinema has been up and running on ch 1802 for quite some time.

[totoros]

Just checked and you are right. Guess it was just for PR purposes.