The future of Sunday Ticket

DirecTV pays the NFL $150 million annually; that exclusive ticket builds an image. "We use it to differentiate between us, EchoStar and cable," says DirecTV senior marketing director Chris Brush. But Sunday Ticket's business plan, heretofore sharp as the satellite picture, has gone fuzzy: EchoStar (aka Dish Network, 6.7 million homes) is in the process of buying DirecTV, and the deal may or may not be done by the end of the 2002 season, when DirecTV's Sunday Ticket contract expires

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