James_F
04-11-03, 05:24 PM
http://www.startribune.com/stories/535/3818406.html
In Britain, Murdoch's 6.1 million Sky Digital subscribers can choose from eight different camera angles while watching live broadcasts of soccer matches, shop using the remote control and bet on horse races. New remote controls include keypads for text messaging and new set-top boxes include personal video recorders to pause live TV and record programs on a computer disk. The boxes also can serve as game consoles using wireless game pads.
Efforts to introduce such services in the United States have failed. DirecTV has more than 6 million set-top boxes able to support interactive television, but offerings have been slim.
Some analysts say Murdoch could use his expertise in marketing interactive services abroad to make them more popular here.
"Murdoch is the most enthusiastic supporter of interactive television [ITV] on the face of the Earth," said Phillip Swann, president and publisher of Tvpredictions.com. "Unlike wide-eyed advocates who want to sell pizzas and Jennifer Aniston sweaters, Murdoch knows that ITV must be simple and it works best when it appeals to base desires."
In Britain, Murdoch's 6.1 million Sky Digital subscribers can choose from eight different camera angles while watching live broadcasts of soccer matches, shop using the remote control and bet on horse races. New remote controls include keypads for text messaging and new set-top boxes include personal video recorders to pause live TV and record programs on a computer disk. The boxes also can serve as game consoles using wireless game pads.
Efforts to introduce such services in the United States have failed. DirecTV has more than 6 million set-top boxes able to support interactive television, but offerings have been slim.
Some analysts say Murdoch could use his expertise in marketing interactive services abroad to make them more popular here.
"Murdoch is the most enthusiastic supporter of interactive television [ITV] on the face of the Earth," said Phillip Swann, president and publisher of Tvpredictions.com. "Unlike wide-eyed advocates who want to sell pizzas and Jennifer Aniston sweaters, Murdoch knows that ITV must be simple and it works best when it appeals to base desires."