Mark Holtz
05-01-03, 11:52 AM
From Yahoo/Reuters (http://story.news.yahoo.com/news?tmpl=story&cid=599&ncid=802&e=2&u=/nm/20030430/media_nm/media_tivo_dc):
Tivo, Eyeing Life as Media Outlet, Taps TV Veteran
TiVo Inc. on Wednesday tapped NBC executive Martin Yudkovitz as president, the latest move by the television recording technology company in its effort to transform into a provider of media services and content.
San Jose-based TiVo, perhaps the most well know maker of digital video recorders, or DVRs, said Yudkovitz would use his expertise to focus on helping TiVo make deals with content creators that can eventually generate revenue.
It may also begin to market data about its users' viewing habits, since it can track precisely which programs -- and ads -- are watched by its more than 600,000 subscribers. That's a small sample compared to the 100 million U.S. TV-viewing households, but one large enough to satisfy advertisers hungry to know if their money is well spent.
Full Article Here (http://story.news.yahoo.com/news?tmpl=story&cid=599&ncid=802&e=2&u=/nm/20030430/media_nm/media_tivo_dc)
Tivo, Eyeing Life as Media Outlet, Taps TV Veteran
TiVo Inc. on Wednesday tapped NBC executive Martin Yudkovitz as president, the latest move by the television recording technology company in its effort to transform into a provider of media services and content.
San Jose-based TiVo, perhaps the most well know maker of digital video recorders, or DVRs, said Yudkovitz would use his expertise to focus on helping TiVo make deals with content creators that can eventually generate revenue.
It may also begin to market data about its users' viewing habits, since it can track precisely which programs -- and ads -- are watched by its more than 600,000 subscribers. That's a small sample compared to the 100 million U.S. TV-viewing households, but one large enough to satisfy advertisers hungry to know if their money is well spent.
Full Article Here (http://story.news.yahoo.com/news?tmpl=story&cid=599&ncid=802&e=2&u=/nm/20030430/media_nm/media_tivo_dc)