Mark Holtz
05-25-03, 10:58 AM
From CBS/Marketwatch:
Where do the diehards go?
Solution for fans of narrowly-defined genres is far off
Perhaps 10 years ago, the great promise of the hundreds-of-channels cable and satellite universe was that there would be a niche for everyone.
It has turned out, however, that cable networks like the Sci-Fi Channel, AMC, MTV, ESPN Classic and others are fighting to diversify their core audiences amid increased competition. And that has meant that some of the original fans of those channels, who came to them for very specific reasons, inevitably feel disenfranchised.
None of the specialized ad-supported channels is immune from the need to expand to some degree. If they can't, they will fade away. If they're successful, they will usually have to present programs that are further away from the core definition of the genre than those aired initially.
Full Article Here (http://www.marketwatch.com/news/yhoo/story.asp?guid=%7B4EB27B7A-919E-43C9-9847-30F2E0A22BE7%7D&siteid=myyahoo&dist=myyahoo)
Where do the diehards go?
Solution for fans of narrowly-defined genres is far off
Perhaps 10 years ago, the great promise of the hundreds-of-channels cable and satellite universe was that there would be a niche for everyone.
It has turned out, however, that cable networks like the Sci-Fi Channel, AMC, MTV, ESPN Classic and others are fighting to diversify their core audiences amid increased competition. And that has meant that some of the original fans of those channels, who came to them for very specific reasons, inevitably feel disenfranchised.
None of the specialized ad-supported channels is immune from the need to expand to some degree. If they can't, they will fade away. If they're successful, they will usually have to present programs that are further away from the core definition of the genre than those aired initially.
Full Article Here (http://www.marketwatch.com/news/yhoo/story.asp?guid=%7B4EB27B7A-919E-43C9-9847-30F2E0A22BE7%7D&siteid=myyahoo&dist=myyahoo)