gor88
06-04-03, 05:25 AM
I just saw the following press release from D*'s web site. Please note that this is a city that has previously not been announced.
DIRECTV to Offer Local Channels in Huntsville, Ala.
Market is scheduled for July 31 Launch
El Segundo, CA Jun 3, 2003 DIRECTV, Inc, the nation's leading digital multichannel television service provider, announced today that it will begin offering local channels to customers in Huntsville, Ala., as a part of its DIRECTV programming service on July 31, 2003.
With the addition of Huntsville, and upon the successful launch of the DIRECTV 7S satellite, DIRECTV will offer local channels in more than 100 markets by year-end, representing 84 percent of U.S. television households, and is evaluating plans to add more markets in 2003. DIRECTV today offers local channels in 56 markets, or 69 percent of U.S. television households.
"Local channels via DIRECTV continue to be a great deal maker between consumers and satellite TV retailers, and we expect this offer to be well-received in Huntsville, converting cable customers who have been waiting for a complete alternative," said Roxanne Austin, president and COO of DIRECTV, Inc. "The take rate for local channels in the first quarter of this year averaged 90 percent among new customers, and it continues to be a strong growth driver in every market that we roll out."
Earlier this year, DIRECTV announced it would launch local broadcast channel service in up to 50 additional markets this year. Among those already launched this year are Richmond, Va.; Colorado Springs, Colo.; Jackson, Miss.; Green Bay, Wis.; and Roanoke, Va. Scheduled to roll out later this month are Wilkes-Barre, Pa.; Des Moines, Iowa; Louisville, Ky.; Tucson, Ariz.; and Shreveport, La.
As with all existing local channels markets, DIRECTV will deliver all local broadcast channels in the new markets to a single, small satellite dish.
DIRECTV to Offer Local Channels in Huntsville, Ala.
Market is scheduled for July 31 Launch
El Segundo, CA Jun 3, 2003 DIRECTV, Inc, the nation's leading digital multichannel television service provider, announced today that it will begin offering local channels to customers in Huntsville, Ala., as a part of its DIRECTV programming service on July 31, 2003.
With the addition of Huntsville, and upon the successful launch of the DIRECTV 7S satellite, DIRECTV will offer local channels in more than 100 markets by year-end, representing 84 percent of U.S. television households, and is evaluating plans to add more markets in 2003. DIRECTV today offers local channels in 56 markets, or 69 percent of U.S. television households.
"Local channels via DIRECTV continue to be a great deal maker between consumers and satellite TV retailers, and we expect this offer to be well-received in Huntsville, converting cable customers who have been waiting for a complete alternative," said Roxanne Austin, president and COO of DIRECTV, Inc. "The take rate for local channels in the first quarter of this year averaged 90 percent among new customers, and it continues to be a strong growth driver in every market that we roll out."
Earlier this year, DIRECTV announced it would launch local broadcast channel service in up to 50 additional markets this year. Among those already launched this year are Richmond, Va.; Colorado Springs, Colo.; Jackson, Miss.; Green Bay, Wis.; and Roanoke, Va. Scheduled to roll out later this month are Wilkes-Barre, Pa.; Des Moines, Iowa; Louisville, Ky.; Tucson, Ariz.; and Shreveport, La.
As with all existing local channels markets, DIRECTV will deliver all local broadcast channels in the new markets to a single, small satellite dish.