DirecTV Survey is age biased ?

[psweig]

I kept putting off responding to DirecTV's e-mail to take a survey. I finally clicked on the link (especially since they had sent me a reminder) and a barren page came up save two questions, age and gender. When I responded, I immediately got "Thank you for your time...."
Was it the age or the gender? and why publicly indicate that taking the survey depended on your age and/or gender? :D

[say-what]

maybe they're trying to get the opinions of a specific group - older females/males, younger females/males

Or maybe they're trying to determine a demographic profile of the people who respond to the surveys....

But there are many surveys that are geared to a specific demographic - sometimes they allow everyone to answer and filter out those that meet the predefined profile, other times they stop after you respond to the gateway questions.

[erosroadie]

maybe they're trying to get the opinions of a specific group - older females/males, younger females/males

Or maybe they're trying to determine a demographic profile of the people who respond to the surveys....

But there are many surveys that are geared to a specific demographic - sometimes they allow everyone to answer and filter out those that meet the predefined profile, other times they stop after you respond to the gateway questions.

Same deal here (~50 years young). I started this twice and ended up with the same “Thank You” message after about 4 questions.

Guess us old guys don’t have anything useful to say...:mad:

[JayB]

My sister works for a place that does these kinds of surveys over the phone - all to people who sign up for them. They get contracted by companies who say they're looking, for example, for males 18 to 28 with a household income over $30k a year and at least one child under 12 in the household. They actually got that one once. Almost nobody they called qualified for the survey.

[hdtvfan0001]

Targeted surveys are getting to be commonplace.

They may have wanted to gather some specific demographics.

[myselfalso]

I've come across lots of targeted questionnaires where I'm excluded because I'm in the 21-34 age bracket. It happens more often than you think. Sometimes, it's a matter of how many people filled out the survey. If they want 100 21-34s and 150 34-54 and 200 54+, once they get 100 21-34s, they say "thanks for your time" if you're person 101.

[reggie]

Or they have already filled their quota for your demographic.

[spartanstew]

Or they have already filled their quota for your demographic.

Exactly.

They're probably trying to not have it be age biased.

[LarryFlowers]

Crap... if you are over the age of 52, and the survey is not being conducted by the AARP... they don't want to hear from you... you see we are old and set in our ways, therefore unlikely to be influenced by their marketing.

Translation... we are old enough to have been around long enough to realize that there isn't an honest claim made in advertising today! If the FTC was doing its job there wouldn't be a single ad running on TV today.

Exactly.

They're probably trying to not have it be age biased.

[Clemsole]

Who cares why, it just ment that much less to fillout.