4bama
05-08-10, 06:30 AM
Summary Box: DirecTV wants to take lead in 3-D TV
5/7/2010, 4:45 p.m. CDT
The Associated Press
(AP) — MUST SEE 3-D: DirecTV Inc. wants to take the lead in offering 3-D TV. The satellite TV company sees 3-D as its competitive edge against other subscription TV companies. In June, DirecTV will debut ESPN 3D and three of its own 3-D channels.
THE CHALLENGE: Content produced in 3-D remains limited, and consumers still have to adopt 3-D TV sets more widely. There's also the matter of viewers getting used to wearing 3-D glasses when they're watching shows at home.
THE STRATEGY: DirecTV has to get exclusive 3-D content to stay ahead of its cable TV rivals, which also are ramping up 3-D.
5/7/2010, 4:45 p.m. CDT
The Associated Press
(AP) — MUST SEE 3-D: DirecTV Inc. wants to take the lead in offering 3-D TV. The satellite TV company sees 3-D as its competitive edge against other subscription TV companies. In June, DirecTV will debut ESPN 3D and three of its own 3-D channels.
THE CHALLENGE: Content produced in 3-D remains limited, and consumers still have to adopt 3-D TV sets more widely. There's also the matter of viewers getting used to wearing 3-D glasses when they're watching shows at home.
THE STRATEGY: DirecTV has to get exclusive 3-D content to stay ahead of its cable TV rivals, which also are ramping up 3-D.