Chris Blount
01-07-04, 09:49 AM
NEW YORK (Variety) --- News Corp. will take the wraps off its DirecTV game plan Thursday as the new senior satcasting team heads to Los Angeles today to rehearse and deliver its DBS battle plan to satellite commander-in-chief Rupert Murdoch, who's due back from his Australian vacation.
Though the DirecTV master plan is still a well-guarded secret --- even to many inside the company --- the first phase of attack likely will address staff integration and relocation, cost cuts and customer service improvements.
Chief among the immediate goals of new Hughes CEO Chase Carey and DirecTV chief Mitch Stern will be to reduce the satcaster's hefty churn rate and cut subscriber acquisition costs.
More (http://story.news.yahoo.com/news?tmpl=story&u=/variety/20040107/va_ne_al/honchos_prep_directv_game_plan_for_rupe_1)
Though the DirecTV master plan is still a well-guarded secret --- even to many inside the company --- the first phase of attack likely will address staff integration and relocation, cost cuts and customer service improvements.
Chief among the immediate goals of new Hughes CEO Chase Carey and DirecTV chief Mitch Stern will be to reduce the satcaster's hefty churn rate and cut subscriber acquisition costs.
More (http://story.news.yahoo.com/news?tmpl=story&u=/variety/20040107/va_ne_al/honchos_prep_directv_game_plan_for_rupe_1)