Chris Blount
04-20-04, 07:15 AM
One analyst said he thinks satellite TV giants DirecTV and EchoStar's DISH Network will report strong first quarter results in terms of customer additions.
John Hill of Schwab SoundView recently raised his first quarter net subscriber additions for each company. The analyst said DISH Network additions are projected to be at 300,000, up from a previous forecast of 280,000. And DirecTV's net subscriber adds for the three-month period are expected to be about 307,000, up from a previous estimate of 265,000.
Television marketing efforts by DirecTV and DISH Network reached record levels in March, Hill said, building on a strong push by both companies in late 2003.
"DISH's aggressive marketing, especially in new local-into-local markets, indicates that inventory levels likely have corrected," Hill said, adding that EchoStar "must feel better about SuperDISH inventory levels." The analyst also said, "DirecTV's aggressiveness leads us to expect strong gross adds in Q1 and Q2."
http://www.skyreport.com (Used with permission)
John Hill of Schwab SoundView recently raised his first quarter net subscriber additions for each company. The analyst said DISH Network additions are projected to be at 300,000, up from a previous forecast of 280,000. And DirecTV's net subscriber adds for the three-month period are expected to be about 307,000, up from a previous estimate of 265,000.
Television marketing efforts by DirecTV and DISH Network reached record levels in March, Hill said, building on a strong push by both companies in late 2003.
"DISH's aggressive marketing, especially in new local-into-local markets, indicates that inventory levels likely have corrected," Hill said, adding that EchoStar "must feel better about SuperDISH inventory levels." The analyst also said, "DirecTV's aggressiveness leads us to expect strong gross adds in Q1 and Q2."
http://www.skyreport.com (Used with permission)