DVRs Key to Improving TV Viewing Satisfaction

[Chris Blount]

DVRs could be a critical tool in helping improve consumer satisfaction with TV viewing habits, said a recently released study from Lyra Research.

The research, "DVR Love: A Survey of Digital Video Recorder Users," found consumer satisfaction with the TV-viewing experience increased dramatically with the acquisition of a DVR. While 7 percent of survey respondents said they were extremely satisfied before acquiring a DVR, that percentage increased to an overwhelming 72 percent after they bought their digital recorder, the firm said.

The report, based on an Internet survey of more than 600 DVR users in the United States conducted by Lyra's DTV View group in March and April, also found the increased satisfaction trend across all demographic cross tabulations, including those by age, gender, income and education level, Lyra Research said.

"This survey reaffirms the strength of consumers' feelings toward their DVRs and the importance of the devices in their TV-viewing experience," said Steve Hoffenberg, principal analyst for the report series and Lyra's director of electronic media research. "The reported leap in satisfaction provided by DVRs across all subgroups is a powerful statement about the inevitable mass market penetration of the technology and indicates that the appeal of DVRs will not be limited to early adopters."

http://www.skyreport.com (Used with permission)

[sledhead 700]

I think most would agree it will change the way you watch TV. The main perk for me is no more commercials. skip...skip...skip.. Half-hour show done in 20 min. How will advertisers compete now?

Dave

[David_Levin]

By their nature internet surveys are skewed to computer users (who are going to take well to TiVo).

How did they get the initial 7% number? Did it include people who don't watch much TV anyway. People who buy PVRs tend to be TV watchers.

In any case, PVRs aren't going any where. The cat is out of the bag. In the next 10 years, the networks are going to have to figure out another way to make money.

[Jacob S]

That much more of a reason why they should go ahead and make DVR's be standard in every receiver sooner than later. It is just a matter of time before all receivers will have DVR functionality in them.