Chris Blount
11-10-04, 02:15 PM
DIRECTV to offer Local Channels in Augusta and Macon, Ga., LaCrosse-Eau Claire, Wis., Myrtle Beach-Florence, S.C., and Rockford, Ill.
New Markets to Launch Early Next year; DIRECTV will offer Local Channels to more than 93 Percent of U.S. TV Households
EL SEGUNDO, CA, Nov. 10, 2004 - DIRECTV, Inc., the nation's leading and fastest growing digital television service provider, announced today that it will begin offering local channels to its customers in Augusta and Macon, Ga., LaCrosse-Eau Claire, Wis., Myrtle Beach-Florence, S.C., and Rockford, Ill., early next year. With the addition of these five new markets, DIRECTV will offer local channels in 135 markets representing 93 percent of U.S. television households.
The local broadcast channel package is available to consumers in combination with any TOTAL CHOICE® programming package. The TOTAL CHOICE® with Local Channels package is available for $39.99, and offers more than 130 channels.
"Part of being the best television service in the United States is the ability to offer all-digital local news, weather, sports and entertainment programming for our customers," said Stephanie Campbell, executive vice president, Programming, DIRECTV, Inc. "With the launch of five more local-into-local markets, 93 percent of U.S. households will now have access to a complete and even more compelling television entertainment experience, and one more reason to choose DIRECTV over their local cable service."
The new markets will be among the 29 local-into-local markets that will receive local channels from a DIRECTV satellite located at the 72.5-degree West longitude (WL) orbital slot. Due to the location of the satellite, customers in those markets will require a second 18-inch dish to receive their local channels. The dish and installation will be provided at no charge.
Source (http://phoenix.corporate-ir.net/phoenix.zhtml?c=127160&p=irol-newsArticle&ID=642880&highlight=)
New Markets to Launch Early Next year; DIRECTV will offer Local Channels to more than 93 Percent of U.S. TV Households
EL SEGUNDO, CA, Nov. 10, 2004 - DIRECTV, Inc., the nation's leading and fastest growing digital television service provider, announced today that it will begin offering local channels to its customers in Augusta and Macon, Ga., LaCrosse-Eau Claire, Wis., Myrtle Beach-Florence, S.C., and Rockford, Ill., early next year. With the addition of these five new markets, DIRECTV will offer local channels in 135 markets representing 93 percent of U.S. television households.
The local broadcast channel package is available to consumers in combination with any TOTAL CHOICE® programming package. The TOTAL CHOICE® with Local Channels package is available for $39.99, and offers more than 130 channels.
"Part of being the best television service in the United States is the ability to offer all-digital local news, weather, sports and entertainment programming for our customers," said Stephanie Campbell, executive vice president, Programming, DIRECTV, Inc. "With the launch of five more local-into-local markets, 93 percent of U.S. households will now have access to a complete and even more compelling television entertainment experience, and one more reason to choose DIRECTV over their local cable service."
The new markets will be among the 29 local-into-local markets that will receive local channels from a DIRECTV satellite located at the 72.5-degree West longitude (WL) orbital slot. Due to the location of the satellite, customers in those markets will require a second 18-inch dish to receive their local channels. The dish and installation will be provided at no charge.
Source (http://phoenix.corporate-ir.net/phoenix.zhtml?c=127160&p=irol-newsArticle&ID=642880&highlight=)