Dish Exec Named Si TV CEO...

[Darkman]

Saw it first at Satelliteguys.us .. was reported by Scott there

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Breaking News

Dish Exec Named Si TV CEO


By Ben Grossman -- Broadcasting & Cable, 8/22/2005 10:55:00 AM

Si TV named former Dish Network Executive VP of Programming and Marketing Michael Schwimmer as its CEO, a newly created position.

Schwimmer will take over his new role at the English-language Latino network, which is in 10 million homes, on Sept. 6.



At Echostar, he oversaw marketing, acquisition and packaging of pay-per-view programming, as well as VOD, advanced interactive TV services, television advertising sales and international programming.

( Source: http://www.broadcastingcable.com/article/CA6250194.html?display=Breaking+News )

[Cyclone]

I think he mentioned that he spoke Portuguese once during a charlie chat.

[ilovedbs]

Does any other TV service offer SITV? I don't think I have ever watched that channel.

[tsmacro]

Does any other TV service offer SITV? I don't think I have ever watched that channel.


I've watched a couple episodes of Dark Angel on it. Jessica Alba! Yummy!

[Chris Walker]

Good riddance to Michael Shwimmer, maybe whoever replaces him will be a little more aggressive with programming additions. Shwimmer was always "in negotiations"

[James Long]

Does any other TV service offer SITV? I don't think I have ever watched that channel.Sí TV is an English-language, Latino network featuring hip and irreverent, culturaly-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” SÍ TV now reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include EchoStar Communications Corporation (NASDAQ: DISH), Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners and company co-founder Barshop entures. Co-founded and chaired by Jeff Valdez, who was recently named a “Top 10 Player” in Hispanic media by Ad Age Magazine, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino-themed entertainment. For more info visit us online at www.SiTV.com.

JL

[Darkman]

You can watch it DISH on following Channels:

Sí TV SITV ch 159, tp 4, 119° E*7 with AT120 package
or:
Sí TV SITV ch 874, tp 4, 119° E*7 with DISH Latino package

[Ray_Clum]

Pardon me for being un-PC, but doesn't Schwimmer strike you a bit too "Gringo" to be running an "original English-language, Latino-themed entertainment" channel?

[juan ellitinez]

Pardon me for being un-PC, but doesn't Schwimmer strike you a bit too "Gringo" to be running an "original English-language, Latino-themed entertainment" channel? umm read his profile before calling someone "gringo" ;) :p http://www.dishnetwork.com/content/aboutus/company_profile/exec_team/index.shtml#Schwimmer

[Ray_Clum]

umm read his profile before calling someone "gringo" ;) :p http://www.dishnetwork.com/content/aboutus/company_profile/exec_team/index.shtml#Schwimmer

I meant "Gringo" as opposed to you or Tony... Schwimmer looks a lot like most of us in corn-fed middle America, about as white as ivory...