Chris Blount
12-12-05, 01:37 PM
DIRECTV and ALTERNA'TV Announce Debut of Latinoamerica Television on DIRECTV PARA TODOS(R) Service
New Channel Brings Country-of-Origin Content to South Americans Living in
the U.S.
EL SEGUNDO, Calif., Dec. 12 /PRNewswire-FirstCall/ -- DIRECTV, Inc., continuing to enhance its position as the leader in Spanish-language programming in the U.S., and ALTERNA'TV, one of the nation's leading distributors of Hispanic channels, announced today the debut of Latinoamerica Television (LTV) on the DIRECTV PARA TODOS(R) programming platform.
Launching in January, LTV will be the first channel specifically designed for the South American population currently living in the U.S. LTV integrates programming from the most relevant South American television companies, such as Channel 13 from the Pontifical Catholic University of Chile, Channel 4 Telefuturo from Paraguay, Rede Globo from Brazil and Channel Teledoce from Uruguay. LTV also complements its programming with content from Venezuela's RCTV, Colombia's Televideo, Chile's Canal de Futbol and Nueva Imagen, Accuweather from the U.S., and the TV debut of the prestigious America Economia magazine.
"DIRECTV PARA TODOS continues to change the Spanish-language television landscape, bringing the best content from all Latin America," said Mark Ryan, senior director, Marketing, DIRECTV, Inc. "Latinoamerica Television is available only to our DIRECTV PARA TODOS customers and will provide the widest variety of channels of interest to the large number of South Americans living in our country."
"The launch of this channel is the result of many years of research and development," said Ismael Saldivia, CEO, Latinoamerica Television. "Latinoamerica Television is a great opportunity for our countries to come closer to their people. Our viewers will feel proud of the image that we bring to them from their countries."
"Latinoamerica Television offers a new programming alternative to Hispanics in the U.S., particularly to those from Uruguay, Paraguay, Chile, Venezuela and Brazil," said Maria Urquiaga, senior programming consultant, ALTERNA'TV. "I am sure they will welcome this new channel, which clearly strengthens the DIRECTV PARA TODOS(R) offer in the U.S."
Latinoamerica Television will be available on Channel 430 to all DIRECTV PARA TODOS(R) customers.
Source (http://phoenix.corporate-ir.net/phoenix.zhtml?c=127160&p=irol-newsArticle&ID=795014&highlight=)
New Channel Brings Country-of-Origin Content to South Americans Living in
the U.S.
EL SEGUNDO, Calif., Dec. 12 /PRNewswire-FirstCall/ -- DIRECTV, Inc., continuing to enhance its position as the leader in Spanish-language programming in the U.S., and ALTERNA'TV, one of the nation's leading distributors of Hispanic channels, announced today the debut of Latinoamerica Television (LTV) on the DIRECTV PARA TODOS(R) programming platform.
Launching in January, LTV will be the first channel specifically designed for the South American population currently living in the U.S. LTV integrates programming from the most relevant South American television companies, such as Channel 13 from the Pontifical Catholic University of Chile, Channel 4 Telefuturo from Paraguay, Rede Globo from Brazil and Channel Teledoce from Uruguay. LTV also complements its programming with content from Venezuela's RCTV, Colombia's Televideo, Chile's Canal de Futbol and Nueva Imagen, Accuweather from the U.S., and the TV debut of the prestigious America Economia magazine.
"DIRECTV PARA TODOS continues to change the Spanish-language television landscape, bringing the best content from all Latin America," said Mark Ryan, senior director, Marketing, DIRECTV, Inc. "Latinoamerica Television is available only to our DIRECTV PARA TODOS customers and will provide the widest variety of channels of interest to the large number of South Americans living in our country."
"The launch of this channel is the result of many years of research and development," said Ismael Saldivia, CEO, Latinoamerica Television. "Latinoamerica Television is a great opportunity for our countries to come closer to their people. Our viewers will feel proud of the image that we bring to them from their countries."
"Latinoamerica Television offers a new programming alternative to Hispanics in the U.S., particularly to those from Uruguay, Paraguay, Chile, Venezuela and Brazil," said Maria Urquiaga, senior programming consultant, ALTERNA'TV. "I am sure they will welcome this new channel, which clearly strengthens the DIRECTV PARA TODOS(R) offer in the U.S."
Latinoamerica Television will be available on Channel 430 to all DIRECTV PARA TODOS(R) customers.
Source (http://phoenix.corporate-ir.net/phoenix.zhtml?c=127160&p=irol-newsArticle&ID=795014&highlight=)