Cable Subs Lead Sat Subs Embracing New Tech

[Nick]

Digital cable customers are more likely to be early adopters of cutting edge consumer
electronics when compared to satellite subscribers. This the latest news from the Cable
and Telecommunications Association for Marketing (CTAM).

According to the organization's CTAM Pulse, cable customers, more so than satellite
customers, crave new technology by a two-to-one margin. When it comes to buying
an HDTV or a portable audio player that includes video capabilities, cable customers
were at least twice as likely to make the purchase.

Additionally, the pub said, digital cable subscribers are more likely than satellite homes
to report plans to purchase CD players (16%), video game systems (22%), home net-
works (9%) and Voice over Internet Protocol (10%) within the next twelve months.

"It's not surprising to see cable's customers embracing new technologies and services
like On Demand and HDTVs," said CTAM President and CEO Char Beales. "Digital cable
and high definition give cable customers more control and convenience, along with an
unparalleled viewing experience."

In addition, digital cable and satellite subscribers show strong interest in subscribing to
other services and cable's quadruple play. Seventy percent of digital cable subscribers
and 48 percent of satellite subscribers reported interest in high-speed service from cable,
the pub said. Nearly one half of all respondents (46%) reported being interested in a local
cable provider's quadruple play package including voice, video, high-speed data and
wireless telephone service.

www.SkyRetailer.com - used with permission

[ibglowin]

I couldn't stop laughing when I read this one. I don't know how much the cable companies paid this guy to do his survey but he sure gave them just want they wanted to hear.

FYI Cable companies. Your subscribers tend to stick with tried and true technologies. That is why they still have cable. :nono:

Digital cable customers are more likely to be early adopters of cutting edge consumer
electronics when compared to satellite subscribers. This the latest news from the Cable
and Telecommunications Association for Marketing (CTAM).

According to the organization's CTAM Pulse, cable customers, more so than satellite
customers, crave new technology by a two-to-one margin. When it comes to buying
an HDTV or a portable audio player that includes video capabilities, cable customers
were at least twice as likely to make the purchase.

Additionally, the pub said, digital cable subscribers are more likely than satellite homes
to report plans to purchase CD players (16%), video game systems (22%), home net-
works (9%) and Voice over Internet Protocol (10%) within the next twelve months.

"It's not surprising to see cable's customers embracing new technologies and services
like On Demand and HDTVs," said CTAM President and CEO Char Beales. "Digital cable
and high definition give cable customers more control and convenience, along with an
unparalleled viewing experience."

In addition, digital cable and satellite subscribers show strong interest in subscribing to
other services and cable's quadruple play. Seventy percent of digital cable subscribers
and 48 percent of satellite subscribers reported interest in high-speed service from cable,
the pub said. Nearly one half of all respondents (46%) reported being interested in a local
cable provider's quadruple play package including voice, video, high-speed data and
wireless telephone service.

www.SkyRetailer.com - used with permission

[Nick]

I couldn't stop laughing when I read this one. I don't know how much the cable companies paid this guy to do his survey but he sure gave them just want they wanted to hear.

FYI Cable companies. Your subscribers tend to stick with tried and true technologies. That is why they still have cable. :nono:I'm now a high-end cable sub and I thought the same thing, but I didn't want to editorialize on the article so soon after posting. There is no law yet that requires studies to be unbiased or press releases to tell the truth

Thanks for saying what I was thinking! :sure:

[ibglowin]

I live in a weird place (for sure!) We have the most Ph.D.'s per capita of any county in the US. The whole place is filled with scientist, engineers and technicians of all types. People who are certainly NOT afraid of new technology. In a few short years DBS has obliterated Cable in this town. Whereas once cable had practically 100% market share, (we are 50 miles away from the towers so most analog TV reception sucked). DBS now owns a 75% market share in this town. So much that Comcast will not even offer any estimate on when/if they will ever offer any HD services in this area.