Nick
01-19-06, 05:52 AM
Size does matter
A new national survey sacks the misconception that only men are excited about watching
the Super Bowl on a big screen TV. According to results found by Circuit City, just as many
women would enjoy a sporting event or movie on a big screen as men.
Nearly 5,200 people participated in Circuit City's "Big Game, Big Screen TV Survey" and a
third of the male respondents said they would be more inclined to invite friends over to
watch sports or the Super Bowl if they had a big screen TV- and nearly the same number
of women (29 percent) agreed. While sporting events were the top reason for hosting a
TV gathering, nearly 24 percent of men and women said having a large TV would also
prompt get-togethers to watch movies.
Other survey findings include: 61 percent of men believe they want a flat panel TV more than
their significant other, but two thirds of both men and women (69 percent men, 65 percent
women) reported they were very interested, or wanted one "now."
More than two-thirds of all respondents said the most important reason for wanting a
flat-panel TV is for the better picture quality and almost one-third cited a sleek design.
And 57 percent are very interested in purchasing a flat panel TV but nearly 40 percent
are unaware of the significant price drops for these TVs during the past year.
Respondents indicated that a new flat panel TV would be an opportunity for some redecorating
with 37 percent saying they would replace or remove their home entertainment center, 35
percent said they would change the layout of their TV room, and 13 percent said they would
buy new furniture.
Maybe most significant of all the findings: Almost three quarters (72 percent) of those who
responded said they are somewhat or very confused about the different technologies
and options available for new TVs.
www.SkyRetailer.com - used with permission
A new national survey sacks the misconception that only men are excited about watching
the Super Bowl on a big screen TV. According to results found by Circuit City, just as many
women would enjoy a sporting event or movie on a big screen as men.
Nearly 5,200 people participated in Circuit City's "Big Game, Big Screen TV Survey" and a
third of the male respondents said they would be more inclined to invite friends over to
watch sports or the Super Bowl if they had a big screen TV- and nearly the same number
of women (29 percent) agreed. While sporting events were the top reason for hosting a
TV gathering, nearly 24 percent of men and women said having a large TV would also
prompt get-togethers to watch movies.
Other survey findings include: 61 percent of men believe they want a flat panel TV more than
their significant other, but two thirds of both men and women (69 percent men, 65 percent
women) reported they were very interested, or wanted one "now."
More than two-thirds of all respondents said the most important reason for wanting a
flat-panel TV is for the better picture quality and almost one-third cited a sleek design.
And 57 percent are very interested in purchasing a flat panel TV but nearly 40 percent
are unaware of the significant price drops for these TVs during the past year.
Respondents indicated that a new flat panel TV would be an opportunity for some redecorating
with 37 percent saying they would replace or remove their home entertainment center, 35
percent said they would change the layout of their TV room, and 13 percent said they would
buy new furniture.
Maybe most significant of all the findings: Almost three quarters (72 percent) of those who
responded said they are somewhat or very confused about the different technologies
and options available for new TVs.
www.SkyRetailer.com - used with permission