Nick
01-30-06, 05:50 AM
Consumer and retail research firm, The NPD Group, released some shocking news last
week: Consumer Electronics and technology products sold really well in 2005... Really?
According to the firm's point-of-sale data, consumers spent $76.9 billion on consumer
electronics and IT products in 2005- an eight percent increase over the $71.2 billion
generated in 2004. Categories among those that performed the best: Computers and
TVs.
"Prices came down and aggressive advertising increased," said Stephen Baker, NPD's
VP of industry analysis. "It was the one-two punch needed to get consumers in stores."
Notebook and desktop computers were hot buys for many in 2005, with notebook unit
sales increasing 45 percent and dollar volume increasing 21 percent over 2004. Lower
prices for desktops made them an attractive purchase, the firm said, with unit sales
growing five percent, although the eight percent fall in average prices led to a three
percent decline in revenue.
According to NPD, LCD unit sales grew 160 percent, while dollar volume grew 127
percent over 2004, as the average selling price for an LCD TV fell below $1,000.
Plasma TV sales saw significant growth with a 128 percent increase in unit volume
and a 70 percent increase in dollar volume, despite a decline in average prices of
over 25 percent.
www.SkyRetailer.com - used with permission
week: Consumer Electronics and technology products sold really well in 2005... Really?
According to the firm's point-of-sale data, consumers spent $76.9 billion on consumer
electronics and IT products in 2005- an eight percent increase over the $71.2 billion
generated in 2004. Categories among those that performed the best: Computers and
TVs.
"Prices came down and aggressive advertising increased," said Stephen Baker, NPD's
VP of industry analysis. "It was the one-two punch needed to get consumers in stores."
Notebook and desktop computers were hot buys for many in 2005, with notebook unit
sales increasing 45 percent and dollar volume increasing 21 percent over 2004. Lower
prices for desktops made them an attractive purchase, the firm said, with unit sales
growing five percent, although the eight percent fall in average prices led to a three
percent decline in revenue.
According to NPD, LCD unit sales grew 160 percent, while dollar volume grew 127
percent over 2004, as the average selling price for an LCD TV fell below $1,000.
Plasma TV sales saw significant growth with a 128 percent increase in unit volume
and a 70 percent increase in dollar volume, despite a decline in average prices of
over 25 percent.
www.SkyRetailer.com - used with permission