Nick
01-31-06, 06:48 AM
With the market for home technology continuing upward, more builders
are turning to custom installers and specialty retailers for guidance in
boosting profits through technology integration. This according to the
fourth annual "2006 State of the Home Builders Study," released by
the Consumer Electronics
Association (CEA).
Entertainment technology installations, such as home theater and
multi-room audio systems, showed gains in 2005 with nearly half
of all builders surveyed indicating multi-room audio systems were
the top technology for boosting profit potential. The study also
found home technologies are important to the successful
marketing of new homes.
CEA officials said consumer demand is so prevalent for these
technologies that 86 percent of builders agree home technologies
are significant in marketing new homes. Additionally, one-third of
builders today believe home technology increased their revenues
in the past year, which is up from one in four a year ago and one
in five in 2004, the organization said.
"With few exceptions, builders' chief reason for installing home
technologies was the boost to profit potential. This is a departure
from last year's survey where the most common reason to install
was the buyer or the architect specified the technology in the
building plans," said Senior Analyst Steve Koenig. "This year,
we see an increasing number of builders installing home technologies
as a means to compete in their market and differentiate themselves."
"...51 percent of builders currently
use home technology installers,
up from 34 percent"
The study also examined the relationship with the home technology
installers and the builder, concluding that 51 percent of builders
employ custom installers for home technology installation work, up
from 34 percent last year. The significant increase in the number
of home technologies, specifically home theater and multi-room
audio and video installations, is reflected in the larger presence
of installers on the job site.
CEA's "State of the Builder" survey was designed and formulated
by CEA Market Research and is available free to CEA member
companies. Non-members may purchase the study for $499 at
http://www.ce.org.
www.SkyRetailer.com - used with permission
are turning to custom installers and specialty retailers for guidance in
boosting profits through technology integration. This according to the
fourth annual "2006 State of the Home Builders Study," released by
the Consumer Electronics
Association (CEA).
Entertainment technology installations, such as home theater and
multi-room audio systems, showed gains in 2005 with nearly half
of all builders surveyed indicating multi-room audio systems were
the top technology for boosting profit potential. The study also
found home technologies are important to the successful
marketing of new homes.
CEA officials said consumer demand is so prevalent for these
technologies that 86 percent of builders agree home technologies
are significant in marketing new homes. Additionally, one-third of
builders today believe home technology increased their revenues
in the past year, which is up from one in four a year ago and one
in five in 2004, the organization said.
"With few exceptions, builders' chief reason for installing home
technologies was the boost to profit potential. This is a departure
from last year's survey where the most common reason to install
was the buyer or the architect specified the technology in the
building plans," said Senior Analyst Steve Koenig. "This year,
we see an increasing number of builders installing home technologies
as a means to compete in their market and differentiate themselves."
"...51 percent of builders currently
use home technology installers,
up from 34 percent"
The study also examined the relationship with the home technology
installers and the builder, concluding that 51 percent of builders
employ custom installers for home technology installation work, up
from 34 percent last year. The significant increase in the number
of home technologies, specifically home theater and multi-room
audio and video installations, is reflected in the larger presence
of installers on the job site.
CEA's "State of the Builder" survey was designed and formulated
by CEA Market Research and is available free to CEA member
companies. Non-members may purchase the study for $499 at
http://www.ce.org.
www.SkyRetailer.com - used with permission