Nick
02-09-06, 05:58 AM
The Cable and Telecommunications Association for Marketing(CTAM) reports that a
growing number of digital cable customers are satisfied with their cable service, while
satellite customers have become more interested in digital cable. So are customers
ready to start jumping ship- er, dish?
According to CTAM, the percentage of digital cable customers who said they were
uninterested in satellite service has increased to 77 percent in 2005 from 71 percent
in 2003. Those most passionate about not switching to satellite ("very uninterested
in satellite") changed even more from 45 percent (2003) to 62 percent last year.
The percent of satellite subscribers who said they were interested in digital cable
service jumped to 23 percent in 2005, from 9 percent a year earlier. In addition,
the percent of satellite customers who reported being uninterested in switching
to cable declined to 66 percent in 2005, from 77 percent in 2004.
"It's no wonder cable customers have become more entrenched with their service,
and why so many satellite subscribers are ready to ditch their dish," said CTAM
President and CEO Char Beales. "Digital cable offers its customers a wide array
of channels - many in high definition, digital video recorders, true On Demand
with thousands of choices at their fingertips, plus the fastest Internet speeds."
www.SkyRetailer.com - used with permission
growing number of digital cable customers are satisfied with their cable service, while
satellite customers have become more interested in digital cable. So are customers
ready to start jumping ship- er, dish?
According to CTAM, the percentage of digital cable customers who said they were
uninterested in satellite service has increased to 77 percent in 2005 from 71 percent
in 2003. Those most passionate about not switching to satellite ("very uninterested
in satellite") changed even more from 45 percent (2003) to 62 percent last year.
The percent of satellite subscribers who said they were interested in digital cable
service jumped to 23 percent in 2005, from 9 percent a year earlier. In addition,
the percent of satellite customers who reported being uninterested in switching
to cable declined to 66 percent in 2005, from 77 percent in 2004.
"It's no wonder cable customers have become more entrenched with their service,
and why so many satellite subscribers are ready to ditch their dish," said CTAM
President and CEO Char Beales. "Digital cable offers its customers a wide array
of channels - many in high definition, digital video recorders, true On Demand
with thousands of choices at their fingertips, plus the fastest Internet speeds."
www.SkyRetailer.com - used with permission