Channel 115 Interactive Commercial

[d0ug]

Anyone seen the interactive commercial on channel 115 yet? This is the 1st time I have seen the interactive features of the R15 and D10/11 used this way.

[d0ug]

For those without interactive capable recievers, or if you see this after midnight (it looks like the commercial only lasts till midnignt), here is a video

http://www.rapidsharing.com/689cb5084bd9b9cf0b4ecf5d7c8741ac

[Wolffpack]

Does DTV think anyone really wants to spend 5 minutes flipping between photos? Looked quite lame to me. Not to mention how slow it was in some screens.

[d0ug]

Yea its kinda lame, but i can see this being the future of advertising, with DVRs taking away normal advertising.

Like this season of 24, motorola razr phones were everywhere. Imagine an interactive thing for motorola poping up in the middle of 24. Same with all the cisco stuff on 24.

[jonaswan2]

Yea its kinda lame, but i can see this being the future of advertising, with DVRs taking away normal advertising.

Like this season of 24, motorola razr phones were everywhere. Imagine an interactive thing for motorola poping up in the middle of 24. Same with all the cisco stuff on 24.

You've been reading NDS's brochures haven't you?

[d0ug]

You've been reading NDS's brochures haven't you?

Actually I haven't. Has this been a business plan of theirs?

I herd of the idea of interactive commercials a couple years back, but there were no details on exactly how they would make them interactive.

Hopefully if such a thing become popular there will be some way to disable interactive prompts from poping up in the middle of a show. Either a setting officially released by the DVR maker, or a hack.

[Wolffpack]

Actually I haven't. Has this been a business plan of theirs?

I herd of the idea of interactive commercials a couple years back, but there were no details on exactly how they would make them interactive.

Hopefully if such a thing become popular there will be some way to disable interactive prompts from poping up in the middle of a show. Either a setting officially released by the DVR maker, or a hack.
But this would only be DTV interactive. This technology doesn't work anywhere else other than DTV and only the interactive receivers. Which are a minority of their receivers in the field.

The whole world is going to skipping commercials via DVR, I don't see this stuff going anywhere.

FOX (or any other network) cannot go interactive on their commercials OTA.

[jonaswan2]

But this would only be DTV interactive. This technology doesn't work anywhere else other than DTV and only the interactive receivers. Which are a minority of their receivers in the field.

The whole world is going to skipping commercials via DVR, I don't see this stuff going anywhere.

FOX (or any other network) cannot go interactive on their commercials OTA.

Did you know that NDS has also developed a way to push interactive content onto DVRs making interactive ads even more easy to impliment?

DirecTV has a big 60GB empty and these interactive ads are not large. I could imagine DirecTV doing something like this in the near future.

[cobra2225]

Does DTV think anyone really wants to spend 5 minutes flipping between photos? Looked quite lame to me. Not to mention how slow it was in some screens.


in my opion,dtv thinks that they can put on what ever they want no matter how junky it is and somebody will watch it, it is also my opion that these channels are added (no matter how bad they are ) so that dtv can say they have more channels then who ever, i don't really remember when dtv added a GOOD
family viewing channel,or with show's like tvland,(and they are out there)keep in mind this company make's
billions of dollors a year from YOU and me and this is the junk we get in return.:(

[jonaswan2]

in my opion,dtv thinks that they can put on what ever they want no matter how junky it is and somebody will watch it, it is also my opion that these channels are added (no matter how bad they are ) so that dtv can say they have more channels then who ever, i don't really remember when dtv added a GOOD
family viewing channel,or with show's like tvland,(and they are out there)keep in mind this company make's
billions of dollors a year from YOU and me and this is the junk we get in return.:(

DirecTV is monitoring viewing habits (yes, they have that technology). They know what people like, what interactive channels they tune to, and what to take on and off depending on DirecTV's ratings.

I think they know better then you to what their viewing public likes.

[Wolffpack]

DirecTV is monitoring viewing habits (yes, they have that technology). They know what people like, what interactive channels they tune to, and what to take on and off depending on DirecTV's ratings.

I think they know better then you to what their viewing public likes.
Where do you come up with this? This is BS!

How does DTV monitor viewing habits with a device that is only connected to the SAT feed? How does DTV get the results back? Exactly what technology are you referring to?

[Wolffpack]

Did you know that NDS has also developed a way to push interactive content onto DVRs making interactive ads even more easy to impliment?

DirecTV has a big 60GB empty and these interactive ads are not large. I could imagine DirecTV doing something like this in the near future.
I have a DVR to avoid commercials. I don't care how easy it is to implement, I'm going to ignore it just as I currently skip over commercials. Are you saying you have some connection to DTV and they will soon be using that extra 60GB or disk space to force us to watch interactive commercials? I'd rather have them increase the SL or history limits using that space. Not sure about other forum members, but interactive commercials are the least or my worries.

[jonaswan2]

I have a DVR to avoid commercials. I don't care how easy it is to implement, I'm going to ignore it just as I currently skip over commercials. Are you saying you have some connection to DTV and they will soon be using that extra 60GB or disk space to force us to watch interactive commercials? I'd rather have them increase the SL or history limits using that space. Not sure about other forum members, but interactive commercials are the least or my worries.

I hope they don't use that space for commercials.

And if you are watching the superbowl and some wierd obnoxious thing pops up during the game flashing the Dorito sign or a CD USA thing comes up while your watching the half time show. We probably would not be happy.

[DCSholtis]

Where do you come up with this? This is BS!

How does DTV monitor viewing habits with a device that is only connected to the SAT feed? How does DTV get the results back? Exactly what technology are you referring to?

I dont know about him but as for me Im part of a Neilsen Family situation. Its some kind of experiment that was for users of the HD Tivo and I signed up for it. Filled out a form that they sent to D* in order to have some info released to them. I dont have to fill out anything they somehow are able to know what I watch thru the Tivo. So its not entirely BS in my case Neilsen is doing the monitoring thru D* and the Tivo.

[jonaswan2]

Where do you come up with this? This is BS!

How does DTV monitor viewing habits with a device that is only connected to the SAT feed? How does DTV get the results back? Exactly what technology are you referring to?

Did you forget about your phone line? I have no idea how it works, but...

"The NDS Audience Measurement System™ (AMS) records subscriber viewing habits so operators know who is watching their content, and how. As the huge increase in available channels leads to viewer fragmentation, operators need more detailed subscriber measurement data. NDS AMS tracks all services including TV viewing, EPG usage, interactive applications and time-shifted viewing. Located in every viewer's set top box, NDS AMS lets operators control the sampled range as well as aggregate and filter the information received for report back."

It's apart of VideoGuard, which I know DirecTV impliments. I believe everything NDS tells me. Pity me.

DirecTV may be getting information about some of us behind our backs. Maybe thats why they say the phone line is required. And the scary thing is, this is legal.

[Wolffpack]

I dont know about him but as for me Im part of a Neilsen Family situation. Its some kind of experiment that was for users of the HD Tivo and I signed up for it. Filled out a form that they sent to D* in order to have some info released to them. I dont have to fill out anything they somehow are able to know what I watch thru the Tivo. So its not entirely BS in my case Neilsen is doing the monitoring thru D* and the Tivo.
If your HR10 is connected to a phone line and does it's daily call, they do get that info. I was just asking about a unit that doesn't have a requirement to be attached to a phone line like the R15. All DTivo are suppose to be connected to a phone line and that's how any particular unit reports back to the Tivo mother ship.

[JLucPicard]

I'm not familiar with the R15. If you do not have a phone line connected, does it plain not let you order PPVs via the remote? I would think whatever would allow them to read PPV purchase info (from the access card or otherwise) would allow them to find viewing information as well. If the only way to do that is through the phone line, then I would guess they may not be able to get that info from an unconnected R15.

[Wolffpack]

Just like with any DTV receiver. If the phone line isn't connected you can order PPVs but it will stop after the card fills up.

[DCSholtis]

If your HR10 is connected to a phone line and does it's daily call, they do get that info. I was just asking about a unit that doesn't have a requirement to be attached to a phone line like the R15. All DTivo are suppose to be connected to a phone line and that's how any particular unit reports back to the Tivo mother ship.

Gotcha. Although there was/is a current program thats connected to the HD Tivos and the Neilsen group. Thats the program I was trying to explain that Ive signed up for.