Mark Holtz
06-12-06, 12:21 PM
From SF Gate:
Video game ads no longer child's play
Product placement expected to be crucial as online competition has more timelinessFor an industry that relies on cutting-edge technology and animation, video game makers have been slow in coming up with an enticing formula for advertisers.
Ad and product placements have been a staple in video games for years, but they have generated little revenue. Advertisers just weren't sold on the idea that video games were viable places for ads, and they ran into technological hurdles that prevented them from delivering their message in a timely and relevant fashion.
But that has changed. Advertisers are paying closer attention to the industry now that it has become a $24 billion behemoth. And more importantly, as game consoles and PCs gain high-speed online connectivity, companies finally have a way to deliver time-sensitive ads. FULL ARTICLE HERE (http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/12/BUG4MJBPKD1.DTL)
Video game ads no longer child's play
Product placement expected to be crucial as online competition has more timelinessFor an industry that relies on cutting-edge technology and animation, video game makers have been slow in coming up with an enticing formula for advertisers.
Ad and product placements have been a staple in video games for years, but they have generated little revenue. Advertisers just weren't sold on the idea that video games were viable places for ads, and they ran into technological hurdles that prevented them from delivering their message in a timely and relevant fashion.
But that has changed. Advertisers are paying closer attention to the industry now that it has become a $24 billion behemoth. And more importantly, as game consoles and PCs gain high-speed online connectivity, companies finally have a way to deliver time-sensitive ads. FULL ARTICLE HERE (http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/12/BUG4MJBPKD1.DTL)