Darkman
09-21-06, 11:54 AM
REEBOK LAUNCHES INTERACTIVE TV MONDAY NIGHT
FOOTBALL CAMPAIGN
Sept. 19, 2006
- As part of the brand’s new
“When Did I Know?” ad campaign, Reebok has
partnered with iTV ad firm BrightLine Partners,
EchoStar’s DISH Network, The Media Group
(TMG), and Ensequence to deliver to consumers
a groundbreaking interactive television
commerce opportunity. To bolster its message
and highlight Rbk’s status as the official outfitter
of the NFL, the athletic sports apparel company
launched its iTV ad campaign nationwide on
Monday, Sept. 18...
( The entire News Release is at the following source: http://media.corporate-ir.net/media_files/irol/68/68854/pressreleases/ReebokiTVcampaignnewsrelease_sept19.pdf )
FOOTBALL CAMPAIGN
Sept. 19, 2006
- As part of the brand’s new
“When Did I Know?” ad campaign, Reebok has
partnered with iTV ad firm BrightLine Partners,
EchoStar’s DISH Network, The Media Group
(TMG), and Ensequence to deliver to consumers
a groundbreaking interactive television
commerce opportunity. To bolster its message
and highlight Rbk’s status as the official outfitter
of the NFL, the athletic sports apparel company
launched its iTV ad campaign nationwide on
Monday, Sept. 18...
( The entire News Release is at the following source: http://media.corporate-ir.net/media_files/irol/68/68854/pressreleases/ReebokiTVcampaignnewsrelease_sept19.pdf )