Nick
09-27-06, 05:36 AM
New research suggests that people love watching TV. :eek:
And, if that isn't a big enough shocker, teenage girls watch the most. According to Nielsen Media Research, average American television viewing continues to increase despite growing competition from new media platforms and devices like iPods, cell phones and streaming video.
The TV-monitoring company said during the 2005-2006 television year (ending Sept. 17, 2006), traditional in-home television viewing maintained its numbers with audiences, and even gained ground among some of the more tech-savvy teenagers. These results, Nielsen said, come at a time when it can provide "more granular information on diverse television viewing" via a larger national sample and additional technology.
The total average time a household watched during the TV-year was 8 hours and 14 minutes per day, a 3-minute increase from the previous year. The average amount watched by an individual viewer increased 3 minutes per day to 4 hours and 35 minutes. Both numbers represent new records for TV viewing, Nielsen said.
http://www.leekes.co.uk/Departments/assets/1_electrical_welcome_big.jpg
increase driven by teenage girls
who wasted six percent more of
of their time in front of the TV
And although teens typically drive the consumption of new media, children age 12-17 viewed three percent more traditional TV during the day as compared to last year. This increase was driven by teenage girls who wasted 6 percent more of their time in front of the TV.
The news of viewership increases comes as another company, Magna Global, unveiled its new report showing the number of DVR homes growing 62 percent to 15 million in the first half of 2006 over 2005. According to the study, the increases put DVR adoption into 14 percent of U.S. homes.
www.SkyReport.com - used with permission
And, if that isn't a big enough shocker, teenage girls watch the most. According to Nielsen Media Research, average American television viewing continues to increase despite growing competition from new media platforms and devices like iPods, cell phones and streaming video.
The TV-monitoring company said during the 2005-2006 television year (ending Sept. 17, 2006), traditional in-home television viewing maintained its numbers with audiences, and even gained ground among some of the more tech-savvy teenagers. These results, Nielsen said, come at a time when it can provide "more granular information on diverse television viewing" via a larger national sample and additional technology.
The total average time a household watched during the TV-year was 8 hours and 14 minutes per day, a 3-minute increase from the previous year. The average amount watched by an individual viewer increased 3 minutes per day to 4 hours and 35 minutes. Both numbers represent new records for TV viewing, Nielsen said.
http://www.leekes.co.uk/Departments/assets/1_electrical_welcome_big.jpg
increase driven by teenage girls
who wasted six percent more of
of their time in front of the TV
And although teens typically drive the consumption of new media, children age 12-17 viewed three percent more traditional TV during the day as compared to last year. This increase was driven by teenage girls who wasted 6 percent more of their time in front of the TV.
The news of viewership increases comes as another company, Magna Global, unveiled its new report showing the number of DVR homes growing 62 percent to 15 million in the first half of 2006 over 2005. According to the study, the increases put DVR adoption into 14 percent of U.S. homes.
www.SkyReport.com - used with permission