DirecTV: New VP's

[Earl Bonovich]

DIRECTV Advertising Sales Department Announces Appointment of John O'Neill Vice President of Sports Sales and Marketing and Heather Curatolo Vice President of Direct Response



Jan. 8, 2007--DIRECTV, the nation's leading satellite television provider, announced two additions to the advertising sales department today with the appointments of John O'Neill as the Vice President of Sports Sales and Marketing and Heather Curatolo as Vice President of Direct Response.
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See the rest of the article at: DirecTV Investor Relations (http://phx.corporate-ir.net/phoenix.zhtml?c=127160&p=irol-newsArticle&ID=948335&highlight=)

[Koz]

Anyone know what "Direct Response" is or what it refers to?

[Jeremy W]

Anyone know what "Direct Response" is or what it refers to?
Ad sales.

[trl]

Not just ad sales - direct response advertising is a specific type of advertising that is geared towards creating an action (i.e., a response) versus brand which is geared towards developing awareness and molding perceptions...

[boba]

Earl do you know who replaced Mike Courtney VP of National Dealer Sales?

[wingrider01]

Anyone know what "Direct Response" is or what it refers to?

Business speak for Junk Mail or in today's terminology - Spam

[Earl Bonovich]

Earl do you know who replaced Mike Courtney VP of National Dealer Sales?

Sorry... I don't... I haven't seen any press releases or anything about that.

[trl]

Business speak for Junk Mail or in today's terminology - Spam

Obvious issues dealing with Ducks in the Henhouse

[wingrider01]

Obvious issues dealing with Ducks in the Henhouse

I am sure that comment means something valuable to you, but to me it is white noise

[lwilli201]

Anyone know what "Direct Response" is or what it refers to?

http://en.wikipedia.org/wiki/Direct_response_marketing

Direct response defined.