Nick
01-16-07, 02:01 PM
Thanks to strong sales of its high-definition BRAVIA LCD flat-panel televisions and
Grand WEGA rear-projection micro-displays, Sony Electronics achieved the No. 1
spot for total TV market share in the United States in dollars and units for 2006.
The sales figures came from the NPD Group's retail tracking service. The survey
found Sony beat the next closest competitor by 5 percent in total television dollar
market share, while also holding the advantage in overall TV unit sales.
According to NPD Group, the latest 2006 figures continue a trend of Sony's No. 1
share in total TV dollar sales that it has held since 2003, the year the firm started
tracking figures.
Specifically, Sony's LCD flat-panel televisions had an 8 percent dollar share lead
when compared to the next closest competitor in the United States for 2006
(January through November), said NPD. Sony also led the nation in unit share in
both the LCD flat-panel and micro-display categories. In micro-display, the CE
giant had a 21 percent greater dollar share than the next closest competitor,
NPD said.
"The numbers tell the story. When it comes to market leadership in television, Sony
is at the top of the charts. There can only be one number one," said Randy Waynick,
senior vice president of Sony's Home Products Division.
The Retail Bridge (http://www.mbc-thebridge.com/publications/) - used with permission
Grand WEGA rear-projection micro-displays, Sony Electronics achieved the No. 1
spot for total TV market share in the United States in dollars and units for 2006.
The sales figures came from the NPD Group's retail tracking service. The survey
found Sony beat the next closest competitor by 5 percent in total television dollar
market share, while also holding the advantage in overall TV unit sales.
According to NPD Group, the latest 2006 figures continue a trend of Sony's No. 1
share in total TV dollar sales that it has held since 2003, the year the firm started
tracking figures.
Specifically, Sony's LCD flat-panel televisions had an 8 percent dollar share lead
when compared to the next closest competitor in the United States for 2006
(January through November), said NPD. Sony also led the nation in unit share in
both the LCD flat-panel and micro-display categories. In micro-display, the CE
giant had a 21 percent greater dollar share than the next closest competitor,
NPD said.
"The numbers tell the story. When it comes to market leadership in television, Sony
is at the top of the charts. There can only be one number one," said Randy Waynick,
senior vice president of Sony's Home Products Division.
The Retail Bridge (http://www.mbc-thebridge.com/publications/) - used with permission