Nick
05-24-07, 06:24 AM
Sales Demand Spurs ProductionWii On The Move
By now it's no secret that Nintendo's genre-bending Wii video game console is among the CE success stories of the year. It's been attracting non-typical gamers of all ages with its unusual game play and has been selling out in retail stores worldwide since its November 2006 launch.
In response to this demand, Nintendo this week announced plans to increase production of the popular console in an effort to reach its U.S. sales goal of 35 million by 2012. So far, 2.5 million of the consoles have been sold in this country, compared to 38.2 million Playstation 2 units.
"Demand is much greater than we anticipated,' said Nintendo of America marketing chief George Harrison. "A year ago no one thought we would be in this position." ...
More @ TheRetailBridge.com (http://www.theretailbridge.com/#Story4)
By now it's no secret that Nintendo's genre-bending Wii video game console is among the CE success stories of the year. It's been attracting non-typical gamers of all ages with its unusual game play and has been selling out in retail stores worldwide since its November 2006 launch.
In response to this demand, Nintendo this week announced plans to increase production of the popular console in an effort to reach its U.S. sales goal of 35 million by 2012. So far, 2.5 million of the consoles have been sold in this country, compared to 38.2 million Playstation 2 units.
"Demand is much greater than we anticipated,' said Nintendo of America marketing chief George Harrison. "A year ago no one thought we would be in this position." ...
More @ TheRetailBridge.com (http://www.theretailbridge.com/#Story4)