http://www.dbstalk.com/showthread.php?p=2669324#post2669324 http://www.dbstalk.com/showthread.php?p=2669349#post2669349 Additionally .. each of these providers make X amount of dollars per month. In an ala carte setup, these providers would still want to make X amount of dollars per month .. With fewer subscribers, the per-subscriber cost would have to be higher. We can debate on what "reasonable" means in my short comment, but if ESPN goes from 18-million subscribers to say 6-million subscribers .. that's 1/3 the number of subscribers. To get to the same dollars per month, ESPN would have to charge 3 times as much as they do now. If we assume the $4/month from the chart is still accurate, JUST to get ESPN, it would be $12/month. And since it's a "group of channels" because of the way DIRECTV sells it, we can also assume that that $12 covers all of the ESPN channels. This same process would cover ALL channels, not just ESPN .. Also, many channels would not enjoy the ONLY 1/3 subscribers. Some would be only getting about 10% of what they had raising the costs by 10x. Some of those $0.30/month channels would now need to cost $3/month to reach the same levels. Over time, the lesser channels would get squeezed out and the larger channels would seek even MORE of your $$$. The provider themselves sell channels in bundles, so you'd have to buy a group of channels regardless (ESPN bundle, CNN bundle, etc.). DIRECTV doesn't have control of that. Since everyone wants to maximize their money, you're always going to be paying at the top end of what you consider "value." Once you exceed what you consider to be value, you either reduce your services (less receivers, lower package, etc.) or you drop the service completely. While ala carte looks good on paper, it would ONLY work if you personally had ala carte available to you while everyone else was susceptible to the bundled pricing. If everyone were granted access to ala carte, prices would soar and service levels would decrease. Neither of which DIRECTV (or the providers for that matter) want. I doubt the customers want this either.