In an interesting announcement, the Windows 7 branding program, i.e. the use of the Windows 7 logo on vendor products... will REQUIRE support of both 32 and 64 bit versions. This is the first time Microsoft has ever made this a requirement of the branding program. This showed up in the alpha version of the Windows 7 Logo Testing Kit. If this holds up, it could be the breakthrough that 64 bit OS fans have been waiting for.