Good concept, but in practice, it is a mess. My daughter received the movie HOP, I was looking at the packaging and noticed it came with ultraviolet as well as a digital download. Went to Universal's website, per the instructions, to get my digital copy. Was given the option to redeem my digital copy via Universal or Flickster. Not having experience with either I chose Universal. Was also given the option to get my digital download through VUDU, Amazon or iTunes. I chose VUDU just to see how that would work as I already have experience with iTunes. Now comes the mess. Universal has their own player called pocket Blu. However, even after installing that App, linking it to my universal account, it would never find the movie. So I installed Flickster, and there it was. The digital download never showed up in VUDU, however, it did show up in Flickster. Seems like Flickster is the default, but if so, why give all the other confusing options in the first place? Maybe I just missed something, but the whole process was far more confusing than it needed to be.