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Article on Mike White, CEO of DIRECTV...authentication, 3D, TV Everywhere

Discussion in 'DIRECTV General Discussion' started by Satelliteracer, Jul 26, 2010.

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  1. Jul 26, 2010 #1 of 298
    Satelliteracer

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  2. Jul 26, 2010 #2 of 298
    RAD

    RAD DIRECTV A-Team

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    Dripping...
    From the link:

    "Historically, we had a very limited offering in terms of the number of pay-per-view movies that we could offer our customers. We’re about to explode the variety that we can offer our customers later on this summer by a factor of 10 or more. We’re going to go from less than 20 [movies] to 400-plus. As we evolve towards connecting the box to the Internet, it enables us to go to thousands and thousands. "

    Still wondering how they're going to do that. Will the mystery of why Spaceway1 has been cleaned out of LIL's be answered?
     
  3. Jul 26, 2010 #3 of 298
    LOCODUDE

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    Quite an interesting read...... Thanks.
     
  4. Jul 26, 2010 #4 of 298
    davring

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    Good insight, thanks Satelliteracer.
     
  5. Jul 26, 2010 #5 of 298
    Alan Gordon

    Alan Gordon Chancellor

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    Yep! To make room for LILs... at least partially anyway.

    ~Alan
     
  6. Jul 26, 2010 #6 of 298
    Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

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    Web access? Very Cool! :D

    Mike
     
  7. Jul 26, 2010 #7 of 298
    Jason Whiddon

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    It's a good read. If they'd lower the price on 1080p VOD, they'd get most of my movie business.
     
  8. Jul 26, 2010 #8 of 298
    Doug Brott

    Doug Brott Lifetime Achiever DBSTalk Club

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    Thanks Sat Racer .. Looks like some good stuff in there.
     
  9. Jul 26, 2010 #9 of 298
    TheRatPatrol

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    Really? Where are they?
     
  10. Jul 27, 2010 #10 of 298
    GregLee

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    Wow. What a concept.
     
  11. Jul 27, 2010 #11 of 298
    Carl Spock

    Carl Spock Superfly

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    Fascinating. [​IMG]

    Obviously a very competent guy, but I can help but feel he's still learning. When asked about new opportunities, he talks about expanding VOD offerings dramatically, which will be huge, and the ability to insert local ads, which may be big for them but means diddly-squat to the viewer.

    Where's that vision thing? Maybe the future is in the authentication side of the interview, but here he's talking about initial negotiations. One thing that's always impressed me about DirecTV is they are like the chess master, eight moves ahead of his opponent. With White, I get a guy who'd be a formidable competitor but is otherwise a lug-nut who grinds away to makes things happen.

    I sure hope he's got a visionary hidden away in a dingy office.
     
  12. Jul 27, 2010 #12 of 298
    harsh

    harsh Beware the Attack Basset

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    There would seem to be no reason to "make room" for LILs was all Spaceway 1 ever had (or could have, in terms of full-time programming) on it. I suspect that S1 represents one of DIRECTV's least economical assets and that's why it is idle.

    I don't think Spaceway 1 is going to play much of a part in this PPV-heavy future unless there are a very few customers that buy a whole lot of PPVs. We all have a pretty good idea about how the satellite Internet carriers feel about downloading movies via satellite.
     
  13. Jul 27, 2010 #13 of 298
    harsh

    harsh Beware the Attack Basset

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    The interesting part is that he spent so much time on the idea of authentication which suggests Internet delivery as opposed to satellite delivery.

    I'm not sure the all of the broadband Internet providers are ready for this vision of the future. It works for cable because cable has a known pipe. Steady streaming to a non-DVR over a DSL connection may not prove satisfactory and that's a big if for a company that is pushing WHDS so hard.
     
  14. Jul 27, 2010 #14 of 298
    hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    This is the part that was most interesting (and newer)...

     
  15. Jul 27, 2010 #15 of 298
    Earl Bonovich

    Earl Bonovich Lifetime Achiever

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    It's called more revenue streams, to help keep the customer prices as low as it can be. "Local" targeted ads are a key difference between SAT and Land-Based providers
     
  16. Jul 27, 2010 #16 of 298
    Jason Whiddon

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    More VOD people buy, the more they make, the less they plan to raise our rates (hopefully).
     
  17. Jul 27, 2010 #17 of 298
    Carl Spock

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    Earl and elway, of course you are both right. This is a good way to improve DirecTV's bottom line.

    I'm just saying this kind of info is more important to the bean counters than the general public.

    In pure PR terms, I didn't think it was that great of an interview. In a piece meant for the public, if White wants to discuss nuts and bolts issues, he should talk about improved customer service, not how he can sell more ads. There was nothing in there about customer care.
     
  18. Jul 27, 2010 #18 of 298
    Jason Whiddon

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    Very true, and as someone who does not use VOD, and would like a channel like BBCAHD, it's not very exciting. I also am not sold on 3D either.
     
  19. Jul 27, 2010 #19 of 298
    Hutchinshouse

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    !rolling
     
  20. Jul 27, 2010 #20 of 298
    Jason Whiddon

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    I'd believe Earl before I got overly paranoid...
     
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