The bulb on my 40" Panasonic RPLCD blew yesterday. I noticed for about a week or so that the color was looking very washed out and then all of a sudden POP! I purchased the extended warranty on both TV's and was told they cover everything. Imagine my suprise when I called the service number and was told "bulbs are not covered as they are considered consumables"! The bulbs on these types of HDTV's run around $300! (they are user replaceable) I called and spoke to the manager at Ultimate Electronics in Albuquerque who really went the extra mile. The salesman who sold us the TV's is long gone of course (almost 3 years now). He is going to order a bulb and have it sent out next week no charge as a gesture of good will. I guess I should start looking now for a replacement bulb for the other TV!