Ok - I'm modifying this from my original thoughts/post cuz I figured out the reasons for the money differences. You have an indirect comparison here... you've combined the Big Ten's separate carriage deals instead of just the Big Ten network. The Big Ten network vs. the SEC network there is no comparison. The SEC network is more lucrative (Big Ten is about 9-11 million, SEC is about 15 million per school in 2009). The Big Ten + Espn is close to the SEC network financials (since the SEC doesn't get a 2nd deal from ESPN). So I'd say we are at about a wash. Factor in ABC's Big Ten network deal and then CBS's SEC deal. So the end result is pretty close. But Big Ten divides among 11, SEC among 12. The financials are only one part. For the SEC it was about visibility. It took the Big Ten 3+ years to get widespread cable system coverage (and its still not even close to 100%). The SEC got 100% on day 1. Which is what they wanted. They didn't want to have to deal with the carriage agreements that would take them 3+ years to get.