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C.A.L.M (Commercial Advertisement Loudness Mitigation)

Discussion in 'Legislative and Regulatory Issues' started by Blurayfan, Dec 16, 2009.

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  1. Blurayfan

    Blurayfan Hall Of Fame

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    Congress has passed a law to tell commercial producers enough with the loud commercials.

    H.R.6209 - Commercial Advertisement Loudness Mitigation Act
    H.R.1084 - Referred to Senate committee. Status: Received in the Senate and Read twice and referred to the Committee on Commerce, Science, and Transportation.
    S.2847 - (Enrolled Bill [Final as Passed Both House and Senate] - ENR)

    Latest Major Action: Became Public Law No: 111-311

    FCC acts to quiet blaring TV commercials
     
  2. dgsiiinc

    dgsiiinc AllStar

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    I love how they tacked on "migration" at the end of the name so the bill could have a cool acronym.

    Edit: never mind my comment, I see that it's actually "mitigation," which makes a lot more sense. They misread the title of the bill on Marketplace yesterday.
     
  3. cjever19

    cjever19 Legend

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    This is great news, if it passes!
     
  4. Drew2k

    Drew2k DIRECTV A-Team

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  5. Blurayfan

    Blurayfan Hall Of Fame

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    Only DBSTalk Club Members can view threads in the watercooler.
     
  6. paulman182

    paulman182 Hall Of Fame

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    This may actually help advertisers as viewers will be less likely to mute the commercials.

    From a technical point of view, I think it is vague and unenforceable.
     
  7. je4755

    je4755 Godfather

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    The local company that built and upgrades my home entertainment system had recommended a new mid-range Denon receiver in substantial measure because its “Audyssey Dynamic Volume” feature would eliminate jumps between commercials and regular programming (although there also is considerable disparity between our local SD channels – no HD LIL yet – and the rest of DirecTV’s offerings). If this legislation passes and actually is implemented, I could avoid a substantial expenditure. Here’s hoping!
     
  8. zudy

    zudy Legend

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    That would be great if it passes.
     
  9. smiddy

    smiddy Tain't ogre til its ogre

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    Your second link isn't working. Did it work previously?

    I'm not sure this should have gone to the Congress, but there ya go. I would love to read this to see what it says. Does anyone have a good link?
     
  10. Starchy77

    Starchy77 Godfather

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    You would expect congress to have more important things to do than worry about the volume of commercials! Things like, I dont know, maybe keeping our soldiers at war safe, reducing the deficit (and the debt), and creating jobs in the private sector. But hey, if they can regulate drug use in professional sports and the temperatures of our homes, why not television volumes too I guess.... :bang
     
  11. Blurayfan

    Blurayfan Hall Of Fame

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    The links were updated since the bill was referred to the senate.
    http://thomas.loc.gov/cgi-bin/query/z?c111:H.R.1084:
     
  12. islesfan

    islesfan Hall Of Fame

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    +1

    I just skip the commercials anyway.
     
  13. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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  14. Blurayfan

    Blurayfan Hall Of Fame

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    A PDF of the version passed by the house has been made available, so I attached it to the original post.
     
  15. smiddy

    smiddy Tain't ogre til its ogre

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    Thanks for posting it!
     
  16. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    I'm moving this to legislative issues.
     
  17. lwilli201

    lwilli201 Hall Of Fame

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    If I read the bill correctly it could be 3 years before we will see any results. :(
     
  18. Blurayfan

    Blurayfan Hall Of Fame

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    No Updates to the status but still monitoring the bill for movement.
     
  19. itzme

    itzme Hall Of Fame

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    Thanks for following and posting on this bill. I was just going to post and ask about this, when I did a search and found this thread.
     
  20. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    Not to mention Dish ads, Comcast ads, and others.

    This is a long-overdue loophole in broadcast standards that needs to be filled.
     

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