Could these programmers put a moratorium over the next five years of changing their programming station names? The New TNN becomes Spike TV. MuchMusic USA becomes Fuse. What's next? Animal Planet morphs into Animals-24/7? TV Land begats TV WasteLand? Maybe the FCC ought to get involved by imposing hefty fees -- like $5 billion -- for programmers insisting on reinventing their crummy content with name changes. One thing's for certain: There are plenty of viewers who don't live by a TV Guide much less monitor all this chaos. They'll be wondering, what the hell! Just like they have with others that changed before.