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Comparing Operators' Strategies (Hispanic Subscription Marketing)

Discussion in 'General Satellite Discussion' started by Darkman, Oct 16, 2006.

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  1. Darkman

    Darkman Hall Of Fame DBSTalk Gold Club

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    Comparing Operators' Strategies

    A Comprehensive Look at Hispanic Offerings From Cable and Satellite Operators

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    By Staff
    10/16/2006

    This year's look at the Hispanic strategies for the major cable and direct-broadcast satellite providers once again illustrates how the nation's largest minority group has become a major part of the increasingly competitive multichannel landscape. Hispanics are not only the country's fastest growing ethnic group, they also have lower penetration rates for multichannel video packages, making them an increasingly important battleground between cable and satellite.

    As a result, most of the major operators continue to improve and heavily promote their offerings...

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    ( The entire article (LONG) is at the following source: http://www.multichannel.com/article/CA6380525.html )
     
  2. Darkman

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    Hispanic Summit: "Generating Revenue with Subscription Marketing"

    By P.J. Bednarski, STAFF

    (Broadcasting & Cable) _ The topic was supposed to be "Generating Revenue with Subscription Marketing," but like a lot of conversations about Hispanic TV, Wednesday's second panel discussion at the Fourth Annual Hispanic Television Summit quickly got broader than that.

    The two day conference, being held in New York, is sponsored by Multichannel News and Broadcasting & Cable, presented some provocative ideas. Indeed though his presentation was garbled because some videos didn't play, Mark Hotz, senior vice president of marketing for at NBC Universal, which owns Telemundo, urged the crowd to make technology key to selling Hispanics on subscription TV

    Latinos, (and no doubt many others), he said,are getting confused by new technology and that "confusion is breeding indifference." If that's the case, he suggested, getting Latino viewers to try pay tiers and video on demand services just isn't going to happen without a lot more education....

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    ( The entire article is at the following source: http://www.digitalvideoediting.com/articles/viewarticle.jsp?id=75390 )
     
  3. Darkman

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    Operators, Networks Note Promo Tactics

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    By Christian Lewis
    10/19/2006 4:40:00 PM

    New York -- The Fourth Annual Hispanic Summit 2006’s fifth panel, “Generating Revenues with Advertising and Promotion,” offered a glimpse into examples of marketing strategies by various networks, sellers and cable operators.

    Joining the discussion were Tim Contado, director of marketing and research, AIM Tell-A-Vision Group; Chris Firestone, executive vice president of operations, Sorpresa; Renata Franco, manager of multicultural marketing, Cox Communications; Mercy Lugo-Struthers, director of Hispanic markets, DirecTV; and Dereck Messana, director of sales, AdConexión L.A.

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    ( The entire article is at the following source: http://www.multichannel.com/article/CA6383304.html )
     
  4. Darkman

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    Sunday, December 10, 2006

    By Michelle Miron
    mmiron@kalamazoogazette.com

    Television-programming companies continue to compete for the Latino market dollar in the United States and throughout southwestern Michigan.

    Programming companies that five years ago offered little in the way of Spanish-language channels have beefed up their packages to offer 35 or more channels in Spanish.

    Local contenders that have increased programming in recent years include EchoStar Satellite LLC (DISH Network), Charter Communications, Comcast Corp. and DirecTV Inc. And locally available channels now feature a variety of subjects, including sports, movies, entertainment, news and public interest, music and education....

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    ( The entire article is at the following source: http://www.mlive.com/business/kzgazette/index.ssf?/base/business-3/116573179445160.xml&coll=7 )
     
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