Two co-workers of mine recently bought HDTVs and have been long time Directv customers. They called to upgrade to HDTV and are been given prices between $199 and $250 for the HR20. They called multiple times. Neither wants to spend this kind of cash and so they're going to switch to Echostar since what they care about most is network TV and ESPN. I guess Directv figures they can afford to lose customers like this. I got my HR20 back in April for $99 plus 6 months HDTV fee credit. But, with new channels coming online they seem less willing to deal now.