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DirecTV And Dish Network Will Team To Sell Political Ads

Discussion in 'General Satellite Discussion' started by Athlon646464, Jan 27, 2014.

  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    Uxbridge, MA
    DirecTV And Dish Network Will Team To Sell Political Ads

    DIRECTV and DISH have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.

    Full Story Here

    [​IMG]
     
  2. FTA Michael

    FTA Michael Hall Of Fame

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    What sad news! I have been so happy to watch Dish during the ever-expanding political season to avoid the local ads that cable would have inserted. Now there's no refuge short of Netflix.
     
    2 people like this.
  3. archer75

    archer75 Godfather

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    Oct 13, 2006
    Wonderful time to cut the cord!
     
    1 person likes this.
  4. lwilli201

    lwilli201 Hall Of Fame

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    :bang :down: :nono2: :sleeping:
     
    1 person likes this.
  5. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    Just another reason to hit the skip button ... the ads that the political ads are taking the place of are no winners. :)
     
    1 person likes this.
  6. MysteryMan

    MysteryMan DIRECTV A-Team DBSTalk Club

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    Great, a joint brain fart from DirecTV and DISH.
     
    1 person likes this.
  7. Dude111

    Dude111 An Awesome Dude

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    Dont they realise they will just push people away doing this crap??
     
  8. CCarncross

    CCarncross Hall Of Fame

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    As long as we are still able to ff'wd through them like regular commercials, then those that choose to do so can. The rest of you can stand around here and complain about it.... :rotfl:
     
  9. nmetro

    nmetro Godfather

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    Nice. So, it is bad enough living in a "battleground state" as it is. In the last Presidential Election we were bombarded here for five months. Though, one coudl escape the ads by not watching a local channel. With this gem of an idea, one will not be able to escape them at all. This will turn a nightmare into something much worse.

    But, there are billions of dollars to be had for DirecTV, DISH and local broadcasters. In 2016, it si expected that over $20 billion will be spent on all elections. This year we may get will over $7 billion. The losers here are those who have to put up with the lies and the deceit,

    Finally, for all the billions of dollars being spent, how much of that could have been used fro a better purpose? Another example of why this country needs a revamp of election campaign laws.
     
    1 person likes this.
  10. slice1900

    slice1900 Well-Known Member

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    You think Ohio is bad for political ads, try living in Iowa. They start like 18 months before the presidential election! Plus we're also a battleground state so at best they pause for only a month or two after the caucus until it is clear who is running for each party, then they can crank up the attack ads for the general election...

    Just another reason to never watch anything live, so you can skip the commercials.
     
  11. morgan79

    morgan79 Legend

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    dtv has to do something with all that money there going to be losing when the wwe takes away there ppv from them and dish....
     
  12. peds48

    peds48 DIRECTV A-Team DBSTalk Club

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    I wonder how this will affect those folks that pay for adds to be shown but get replaced by this new adds...
     
  13. peds48

    peds48 DIRECTV A-Team DBSTalk Club

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    +1
     
  14. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The ads being replaced are not normally the best ads on TV. On DISH they are more often than not ads for DISH's own products or other DISH channels. Some markets have reported local advertising such as car sales. The political ads will fit in just like any other addressable ad.
     
  15. peds48

    peds48 DIRECTV A-Team DBSTalk Club

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    but would those paying for those ads get 'upset" when their ads get replaced?
     
  16. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The ads on the source networks are intended to be replaced ... the ads that would be there if DISH or DirecTV put in a normal national insert (as seen on non-DVRs) are not exactly screen gems. There are a lot of ads in the marketplace that are "fillers" ... sold to fill space no one has bought.
     
  17. chicagojim

    chicagojim Legend

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    This has already happened in Illinois and is less than spectacular on the results. The governor ads come on during Fox News primetime. The most annoying aspect is that the signal keeps ducking out and doing a re- sync. Additionally, the occasional freeze or overrun of the commercial causes the scheduled program to come back late - already in progress. Yay.
     
  18. SamC

    SamC Hall Of Fame

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    One of the great things about DirecTV is the absence of political ads (except on locals).

    Bad decision. Expecially since federal law gives political ads a discount over all other ads.
     

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