OK, since you offered. :lol: The problem I see with a number of viewpoints here at DBS Talk is that they simply do not understand business, especially this business. They simply don't. DTV used to be in a mode of acquiring customers where they would spin up the marketing machine, go after a large swath of customers and pull in gobs of them. Then, over the years as churn increased with deadbeats that don't pay their bills, they tightened who they would go after and churn lowered. In the last few years, with most new cusotmers going HD, all the additional technology, broadband infrastructure, labor costs, etc, the cost to acquire these customers is very high, north of $850 in many cases. So they made a strategic change to pull back on who they go after, yet I hear really simpleton things (you didn't say this, but others have) that they shouldn't want to lose any customers. That is so naive it is almost sad that people say this. I would expect Swanni to come up with one of those gems. The reality is there are a lot of deadbeat customers in the US and DTV has their fairshare like any other business. Customers that try to get a deal all the time, late on their bills, don't pay often, claim service is out when it isn't, etc, etc, etc, etc. These people are not worth having. In talking to one of the DTV guys at this Fox conference I was at, they lost some subscribers in the Viacom dispute but most of them were what they call low value customers. Many organizations put metrics like lifetime values of a customer, a way to determine how much money they are worth. Each customer is different and it is a very important metric. If you are spending $850 to bring in a customer, you better be bringing in a customer with a lifetime value much greater than that to make a profit. Right now, DTV is more than happy to lose the deadwood and the deadbeats. I'm sure that sounds nasty and mean, but all businesses worth their salt have to do this when they are out of growth mode. With profit margins less than 10% per year and operating margins decreasing every year due to programming costs, they are going to be interested in signing up a high end customer only and if a low end customer is threatening to leave, wish them well and tell them goodbye. That is what is going on right now and it is a smart business strategy. The deadwood brings down their customer service levels because they are high maintenance customers, they also tend to subscribe to low margin packages which makes them not very profitable. Think about it this way. DTV spends $850 to bring someone in. If they pay DTV $75 a month with operating margins of only 50%, that takes two years for them just to break even. No profit, just to break even, that's assuming no customer issues, no credits given out, no service calls, etc. If there is a group of customers they can identify that they know are simply not worth spending additional money to keep around - LET THEM GO. In the long run, they are way better off.