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DIRECTV Applauds House Passage of Satellite TV Bill

Discussion in 'DIRECTV General Discussion' started by thelucky1, Dec 4, 2009.

  1. Alan Gordon

    Alan Gordon Chancellor

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    Jun 7, 2004
    Dawson, Georgia
    For some time now, I have been hoping that DirecTV would offer an HD-DNS option for The CW... as well as a "Regional" HD version for those DMAs without a CW.

    I imagine this would make that dream even harder to achieve.

    ~Alan
     
  2. Jungle Jim

    Jungle Jim AllStar

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    Mar 9, 2006
    One reason we aren't allowed to pick and choose our locals is that local stations rely on local advertising dollars. They have to be able to promise Bob's Furniture Store that everyone in that viewing area that wants to watch an ABC Network show will be watching it on their station.

    While it's true that the total number of viewers might balance out with people picking and choosing, a significant number of local viewers would be swapped for viewers hundreds or thousands of miles away. Those people who are hundreds or thousands of miles away are not going to buy any furniture from Bob's Furniture Store, so Bob's isn't going to pay as much for ads. As a result, the local station then loses ad dollars.

    The rule is in place to protect the ad revenues of local network affiliates, by making sure that the people viewing the channel are people local consumers of the products being advertised by local merchants.
     
  3. HerntDawg

    HerntDawg Legend

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    Oct 6, 2008
    Oregon

    No, They just tried to make everyone happy....
     
  4. joshjr

    joshjr Hall Of Fame

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    Aug 2, 2008
    NE Oklahoma
    FYI, I just got off the phone with my Senator's office and was told that SHVERA got extended for 2 months so they can work out the changes without the time crunch. So much for us all getting out DMA's locals or in state out of DMA locals anytime soon. I was really counting on this getting done by the end of the year so we would know what direction we were going in. Guess thats not going to happen.
     
  5. joshjr

    joshjr Hall Of Fame

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    Aug 2, 2008
    NE Oklahoma
    FYI the plan the my Senator was going for would allow significantly viewed stations but that wont help me unless the ruling is changed because I do not currently have any locals and in the past my understanding was that you had to already get your DMA's locals in order to get any significantly viewed channels. Sounds like I could get screwed in 2 months as well.
     
  6. Alan Gordon

    Alan Gordon Chancellor

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    Jun 7, 2004
    Dawson, Georgia
    Thank goodness for DVRs... they allow me to bypass all those local ads!

    ~Alan
     
  7. GirkMonster

    GirkMonster Godfather

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    Mar 19, 2007
    I am a lawyer...and I have little desire to read this crap until it is law.
     
  8. Luck255

    Luck255 Legend

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    Mar 4, 2009
    But what about NFL ST? If you could just pick whatever markets you wanted there really wouldnt be much point in that package.
     
  9. tronn

    tronn Cool Member

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    Jan 16, 2008

    :lol:

    totally called it
     
  10. joshjr

    joshjr Hall Of Fame

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    Aug 2, 2008
    NE Oklahoma
    Very good call. See if you can call it again this time next year to lol.
     

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