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DIRECTV HD Channel Anticipation (Official Q3-12 Thread)

Discussion in 'DIRECTV Programming' started by Mike Bertelson, Jun 29, 2012.

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  1. ChicagoBlue

    ChicagoBlue Godfather

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    When the Big 10 contract comes up, you may see DTV take the exact same stance. Though, to be honest, the Big 10 channel has far more value than the Pac 12 channel. It isn't even close.

    Sports appeals to a niche audience but these sports networks want everyone to pay for it. ESPN can get away with it, some others think they can get away with it. It is up to the carrier to determine how hard they can push back. Prices continue to go up, programming costs are out of control and the thread of cord cutting always out there. The distributors have no choice but to push back where they can. Isn't that what DISH did with Big 10? Oh the irony.
     
  2. ChicagoBlue

    ChicagoBlue Godfather

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    There you go again. It isn't the whole town, not even close to the whole town. Tulane has a great reputation as a great school, let's tap into that shall we. ;)
     
  3. tonyd79

    tonyd79 Hall Of Fame

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    Yes. Exactly.

    And without the actual numbers, we know nothing.

    We do know that the satellite deal (dish) is nothing like the cable deals. They are structured differently from a programming perspective.

    We also know that Dish has practically no bar business while directv pretty much as that area locked up. And that dish got exclusive ad rights in arenas. Those two make it hard to even say there is a like deal in place even between the two truly national providers.

    The lie would be from the PAC 12 but I prefer to think they are just naive still. They don't get it.

    Dirctv's failure has been in explaining it in a way to make it palatable for the PAC 12.

    Anyway, sounds like directv is not seeing churn from this which weakens the PAC 12 hand.
     
  4. fleckrj

    fleckrj Icon

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    How many of those companies have an agreement to show the network nationally. I believe it is one - Dish, and Dish has almost zero presence in Sports Bars. The PAC 12 network was designed by a cable company for cable companies. To make it work for DirecTV, the PAC 12 has to restructure the deal considerably.
     
  5. Mariah2014

    Mariah2014 Breaking the mold

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    I think at some point your going to see a line drawn that other than the ESPN networks in choice the rest of the sports networks will be a step up from that. Possibly below choice xtra, but above choice. This way an extra 5 or 10 dollars is getting set aside for this concept, but those in choice that don't want it, don't have to pay for it except for ESPN. Just like if EPIX gets on Directv it would probably end of in either the HD extra pack or Choice ultimate or higher.
     
  6. tonyd79

    tonyd79 Hall Of Fame

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    Thank you. I've been saying the last two sentences for months dating back two PAC 12 threads.
     
  7. Carl Spock

    Carl Spock Superfly

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    What a bunch of hogwash.

    The market doesn't set the price for everyone in the market. People in the market make their own decisions as to whether they want to go along with the market price.

    Apple stock is today selling for over $700. If you think that is too much, do you have to buy it? No, you can wait for the inevitable correction and the price to go down before you buy some Apple stock.

    Right now, asparagus is really expensive in my town. I love asparagus. I'm not buying it. I did make a dish that demanded asparagus and I went through the ugly bunches at my local market to find one that was worth $3.29 for this one dish.

    You act like the market says, "Here's the price. Take it." No, it's, "Here's the price. Take it or leave it." When it comes to asparagus, I mostly leave it. If I really want to buy it, then I'll take it.

    Right now, DirecTV really doesn't want to buy the PAC 12 network. The market can go to hell in their opinion.

    The folks at DirecTV don't want to pay $3.29 for asparagus.
     
  8. Hoosier205

    Hoosier205 New Member

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    You have no idea what DirecTV has been offered. What we do know is that what PAC-12 says about the offer cannot be trusted. They say the deals are identical, they sign a deal with Dish that includes exclusive rights, and they say the deals are fundamentally similar. That's a dandy of a moving target there.

    You don't believe DirecTV can properly gauge customer interest in a channel? Really?
     
  9. Carl Spock

    Carl Spock Superfly

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    While this quote was regarding EPIX, my gut tells me this is at the core of the problem with the PAC 12. Right now it is cheaper and easier to start a cable/satellite channel than to distribute it. As we see a plethora of new channels, all service providers will be under the gun to pick and choose which ones they will transmit.
     
  10. Carl Spock

    Carl Spock Superfly

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    BTW, I always feel dirty using the word "plethora". It's like it's the formal, scientific name for a body part we all call by its street name.
     
  11. kick4fun

    kick4fun Godfather

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    Are we seeing a trend with the distribution of channels in relation to bundling. With Dish, the AMC thing is bundled.. With Pac12, I assume its all the Pac12 Channels.. Same with Viacom.. Maybe what we are seeing is the providers are saying nor more...
     
  12. tulanejosh

    tulanejosh Godfather

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    And you have no idea what they were offered either. Who says you are any closer to being correct than I am? All you have to point to is the unprovable "maybe these offers are different" while i have 40 other companies to point to that have worked out deals.

    Oh I'm sure they can... I'm saying their offering no proof. They should back up their statements with cold hard facts... "We surveyed 1MM customers in PAC12 territory, and 1MM outside of PAC12 territory and our data suggests that while there is heavy interest on the West coast, there's little in the rest of the country." And this is just about Pac12 - they should do this every single time.
     
  13. tonyd79

    tonyd79 Hall Of Fame

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    Actually, if the reports of low churn are correct, then they can gauge customer interest quite well.

    But really matters is how much churn versus the price. As with Viacom, they need to judge what price makes the risk acceptable. Evidentially they have done that. If they are right, then the PAC 12 has to judge if the asking price is too high and should they go lower. If directv is wrong, they can reverse course. They would do some damage but as long as they don't go down a wrong path too long, they can recover.

    Without their data, none of us can judge if they are right or wrong.

    I will say that directv has hardly ever made a misstep in content or pricing. Doesn't mean they are right again but it does mean they have some knowledge or process that works.

    To me, the outlier in this whole thing is Dish but it looks like Dish just decided to go with the PAC 12 rather than BTN for whatever reason. Their BTN deal went south exactly as they signed their PAC 12 deal. May be as simple as having something directv does not. Maybe the advertising exclusives were a big item. But it seems pretty clear they picked one. And now PAC 12 and PAC 12 fans are trying to use dish's deal as an argument. Doesn't work for me as dish only has one also. Seems to me they have the one that pulls fewer customers nationwide.
     
  14. Mariah2014

    Mariah2014 Breaking the mold

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    Exactly which is why one may need more than one company to get everything want provided some company in their area carries otherwise a person will have to pick which channels they want most and keep or choose a new provider based on that. Channels like EPIX would be nice, but are not deal breaker stations to me. Pac 12 network like Versus was a station I was willing to add a second provider for the length of time necessary to wait out the time that may pass that Directv doesn't carry it.
     
  15. Mariah2014

    Mariah2014 Breaking the mold

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    I think it comes more down to we don't want to get stuck with anything new too in some cases that they feel would have niche audience to watch, but very few people outside that group that would be interested in them.
     
  16. larry55

    larry55 Legend

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    i guess this is a pac 12 form.
     
  17. tonyd79

    tonyd79 Hall Of Fame

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    Why? They owe you or me nothing on their market research. In fact, that is intellectual property. Why give it out to competitors? You know for years KMart let Walmart do their market research. Kmart would put a store near new walmarts. Hard for Walmart to hide where they build a store but you betcha that they didn't let Kmart know their numbers beforehand.

    In effect, directv is telling you just that by their actions. Unless you think they are deliberately withholding the PAC 12 for some nefarious reason.

    You aren't holding the PAC 12 to the same scrutiny.
     
  18. tonyd79

    tonyd79 Hall Of Fame

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    Maybe with the new rules, a new thread should be started. Do we have a non-sports talk PAC 12 thread?
     
  19. tulanejosh

    tulanejosh Godfather

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    That's fair. I'm assuming that Directv WANTS to add this channel because many of their customers want it and is committed to getting a deal done and is just haggling over price. And I'm also assuming that at its core - Directv is a company that wants to respond positively to its customers desires. There is the possibility even if many of its customers want this channel, Directv doesn't really care about that and is going to refuse to pay $3.29 for that asparagus no matter what.

    Frankly - this is a losing situation. A ton of customers don't get the channel they want and are ultimately forced to look elsewhere for TV if its that important, and even casual sports fans potentially miss out on marquis matchups in years to come, and maybe we have admit that directv isn't as populist as they'd like us to believe.
     
  20. YUMA11

    YUMA11 AllStar

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    I want next FUSEHD.
     
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