Your point was a good one right up to when you characterized ALL Roku owners as cord cutters. I have 3 Roku boxes and the only thing I cut with DirecTV was an install appointment to add to my account after they blocked HBO Go on Roku. The fact is, 12% of Roku owners are cord cutters. That's it. And, any D* customer that would cut the cord would lose HBO Go access along with it. So your point is, pointless.