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DirecTV sees 4K TV having 'material impact' by 2016

Discussion in 'News' started by Athlon646464, Nov 8, 2013.

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  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    DirecTV sees 4K TV having 'material impact' by 2016

    DirecTV hopes to be the first pay TV provider to sell 4K Ultra HD programming and expects 4K will have a material impact on its balance sheet within three years, CEO Mike White said Tuesday.

    But White said DirecTV, which failed to make a business out of 24-hour 3D network 3net, is taking a more conservative approach with 4K programming.

    "From all those I talked to, both on the content side and on the distributor side, after the experience with 3D, I think there's a level of… 'protect your options,' because it's a very complex rollout that would be required," White said, noting that 4K requires investments in compression technology and consumers would have to purchase new TVs. "You will see a little bit more of it next year. But gosh, you're still talking very, very few homes in America that would have a TV capable of that," he added.

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