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DirecTV sitting on TV commercial technology

Discussion in 'DIRECTV General Discussion' started by BubblePuppy, Jun 12, 2012.

  1. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    http://news.cnet.com/8301-1023_3-57...ampaign=Feed:+cnet/YIbS+(CNET+News+-+Pulse+2)

    Yea right. I don't think consumers have anything to do with the decision not to offer this feature.
     
  2. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    I suspect this has more to do around licensing agreements, carriage package pricing, and other legal stuff than anything else. Still, there are easy ways around watching commercials already in place...
     
  3. Shades228

    Shades228 DaBears DBSTalk Club

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    This was a huge discussion back when DIRECTV acquired the portfolio and most people even said that it would be nice but the current model does the same thing just with effort.

    You're going on the impression that they're saying consumers wouldn't want it. What he said was that there wasn't a raging demand, which is true. There's also the impact it would have on consumers which is what DISH is about to test.
     
  4. wingrider01

    wingrider01 Hall Of Fame

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  5. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    Agree...and agree.
     
  6. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    As you confirmed it's not the consumers who determined the decision but other factors.
     
  7. Shades228

    Shades228 DaBears DBSTalk Club

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    How many people do you think have quit the other video providers for the sole reason of skipping commercials automatically? Not the entire new customer promotion, or other factors, but just because they can skip commercials?

    I'd bet it's less than 1000 total across all other providers. Did you switch just because of it? There isn't a consumer demand for this feature. Hell I bet if DIRECTV turned it on today we would see posts like "I would skip my own commercials if they would stop adding features that slow down the DVR."

    Are there other factors? Of course there will be but if there's not a consumer demand for something that could have a negative impact on consumers to begin with why fight the fight? So yes the consumers drive this. I would love to not see commercials, just like I use ad block, but I also know the negative impacts it would have as well. This isn't one of those features you create a demand for such as WHDVR.
     
  8. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    It's interesting that all the above arguments reinforce my comment that it's not the consumers but other factors that have kept Directv from implementing the auto-skip.
    I think he should have come out and said so and not use consumers as the excuse. There are several features, tv apps being one, that I doubt consumers clamored for.
     
  9. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    Yes...agree...the consumer needs have not been the main factor under consideration.

    Then again...no one is busting down their doors for it either, so that also seems a valid point...
     
  10. Shades228

    Shades228 DaBears DBSTalk Club

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    Maybe he said what he said because it's true and just because you want to not believe it doesn't change why he said it.
     
  11. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    These statements seem to indicate Mike White/DirecTV have considered both issues before moving ahead on this technology.

     
  12. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    And obviously you want to believe him. I'm a cynic and you're not. As we have learned corporate heads never lie.
     
  13. Marlin Guy

    Marlin Guy Hall Of Fame

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    My guess would be that DirecTV couldn't figure out how to make it work with Auto-correct. :p
    They'd skip the commercials, but then go back to somewhere near the middle of them and start over.
     
  14. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    Not the case.

    The technology existed some time ago, and they hold a license to use it.
     
  15. damondlt

    damondlt New Member

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    This is the reason Dish is getting sued. Because dish, reacts and then asks questions later.

    Directv doesn't run its business like that.
     
  16. grover517

    grover517 AllStar

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    My family still has 8 ReplayTV's in use (even they are single tuner analog DVR's) mainly because of this commercial skip feature, as well as a couple of other features that D* has never decided to roll out.

    I have had D* for over 12 years now (along with 4 ReplayTV's), and although I now have 3 D* DVR's with whole home, I have 4 Replay's running right beside them doing room to room realtime streaming via ethernet, commercial skip, internet video sharing, ability to archive shows on computers or DVD for future viewing on demand, user replacement/upgrading of hard drives, custom channel guides, show sharing via internet with other family members, multiple windows based utilities, etc. And all this for the measily cost of 25.00 a year for channel guide info.

    So although D* has HD, more than one tuner, and a few other neat features, in my opinion, if D* were to implement/add all of the technology they have at their disposal by harvesting what they can from the ReplayTV technology, they would outclass anything else available by other providers, bar none.
     
  17. tonyd79

    tonyd79 Hall Of Fame

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    You are reading that perversely. What he said is that there is not enough demand to put it in place. That is not using the consumer as an excuse. That is simply doing risk/reward analysis. If consumers really, really wanted it, then that tips the balance. If they do not care enough to impact the bottom line, then why even put the effort into rolling it out, much less the legal entanglements.

    It is not that other factors are not in play, it is that the consumer demand is the ONLY positive factor and it does not exist, therefore, you don't bother.

    Reality, not excuses.
     
  18. MysteryMan

    MysteryMan DIRECTV A-Team DBSTalk Club

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    +1
     
  19. ponchsox

    ponchsox Cool Member

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    Yeah right, because everyone likes sitting through commercials.
     
  20. Alan Gordon

    Alan Gordon Chancellor

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    That's the way I see it...

    ~Alan
     

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